I often hear women complain about their lack of visibility. They are not heard in meetings, not seen during a networking event, not noticed by their colleagues, their boss, worse, not acknowledged for their contributions, not given any credit, nor promotion.
Here are five steps to raise your visibility
- Reveal Your True Colors
- Don’t Think Twice, Be Bold and Show Up!
- Create Your Own Tribe
- Find a Sponsor
- Do the Work and be Persistent
- Reveal Your True Colors.Lead from within. Develop your confidence. Build on your strengths. Ask for feedback and get it! Take off your nice girl hat and be feisty, raw, wild and crazy! Communicate clearly on what you do, where you want to go, who you are. Get yourself a personal career coach and several mentors. invest in yourself so that you are very clear on what value you can add to the company, to your clients. Only then, when you have a clear sense of who you are and what you want, can you get it!Ask yourself, “What makes me unique? What value do I bring? What problem do I solve? You don’t have to wear red stilettos… (no, Roxanne, you don’t have to put on the red light…)Story Just like in The Red Shoes, an ancient fairy tale revisited by Clarissa Pinkola Estès. She shows us that there is a way to construct a life that is uniquely our own; a life made by hand. “In our culture, we may travel life’s path in one of two ways: 1) in handmade shoes, crafted with love and care according to the unique needs of the individual soul; or 2) in Red Shoes, which promise instant fulfillment, but ultimately lead to a painful, hollow-split existence.” Wow…powerful…just think about it for a minute…
- Don’t Think Twice, Be Bold and Show Up! If it seems pretty obvious to you, just think of the numbers of opportunities you missed because you just were not there! Strategic meetings, networking events, conferences where attending is strategic for your business and your job expertise. Or maybe you were there physically, but not really 100% present. Show up, develop a real presence, here and now. Raise your hands in a meeting as Sheryl Sandberg, CoCEO of FaceBook reminds us, “speak up and keep this hand up!” Push the door open and step in!
- Create your own tribe become the VIP member of your very special club! Another possibility is that you were not invited…You are not on that “special short list” of “50 most talented”, “top 10 experts”, best CEOs/managers/consultants/bloggers in the world? Stop waiting to be invited to come inside. Stop staring with envy and angst at the shop windows, the corporate glass walls, the places where decision are made, projects are created, ideas are given life, blood and flesh to. Make a list of the top influencers in your company or top players in your field. Get in touch with them and play with them! But remember, before, you need to have prepared what you have to offer that makes you unique.
- Find a sponsor, better, be noticed by one and become remarkable! In How Sponsorship Can Help Senior Women Break the Marzipan Ceiling (I love this image, just picture yourself caught in a thick pink marzipan office space, just like Hansel and Gretel…), a great article from The Glass Hammer, you will find out how to get your own sponsor. Be strategic. Be intentional about sponsorship early in your career. It really does enhance the climb. Mentors can be a pathway to sponsorship. Connect.“Sponsors get you the key stretch assignments that allow you to shine.” Sylvia Ann Hewlett, Founding President and Chairman of the Center for Worklife PolicyBuilding strong relationships with individuals above you, as well as your peers, can help make potential sponsors aware of you and provide an entryway into networks of power.Kerrie Peraino, Chief Diversity Officer of Amex.(Note to myself: you cannot buy yourself a sponsor in a shoe shop.)
- Do the Work, have Faith in YOU and Be Persistent. It won’t happen overnight. Visibility builds up with time, trust and confidence, one step at a time. Don’t give up if you feel you’re not moving fast enough. Don’t give up if you ever fall or miss one step. Embrace failure and learn from it. Be kind with yourself. Keep showing up, taking risks and explore the edges of your comfort zone. Things will eventually come together for you.
Sing along!:
“And I’ll see your true colors
shining through
I see your true colors
and that’s why I love you
so don’t be afraid to let them show
your true colors
true colors are beautiful
like a rainbow”.
It’s a Small Change To Your Job (developing a strong confidence), That Makes A Big Change To Your Life!
Be A Leadership Braver, Now!
I’d love to hear how you’ve developed your visibility, what steps you took, how long did it take you, what obstacles you found on the road, what sort of help did you get too? Share the stories of your successes and your failures , true heroes and heroines’ journeys…


Great post, so nicely distilled in five steps. Again and again, you deliver the goods.
We should also show generosity to others by becoming a sponsor even if we are looking for one ourselves. Dismiss the idea that it takes too much time and grasp the opportunity to be a good influence on someone else. The good leadership we seek calls for us to develop talent continuously.
Thanks for sharing your wisdom, Marion.
Deb
Such a warm-hearting comment, Deb! Thank you, generosity is such a powerful word, in Business just like in fairy tales.
Why fairy tales? You remember the part in the story where the hero is interrupted in his quest and answers a question from a dwarf or a beggar, or an ugly animal? This character becomes a pivot for his discovery journey and actually transforms into a princesse, a magician, a king, etc…or even a genius. I quite like that idea transposed in the business world, especially with the fast speed of change and complexity of interactions… You never know who the next guy or woman next to you might be or become. He or she maybe quite powerless and insignificant right now and one word from you, one gesture might boost their confidence and change their trajectory. Every single meeting counts. Make each one a significant person. Let’s pay attention to each other, every day, welcoming others in our circle of presence.
This generosity is a quality that you have, Deb. Thank you again.
I love this post Marion – so encouraging and affirming. Thank you for being a beacon for women to help them shine in their turn.
Ann
Thank you so much for ‘kicking’ us! We defiitely need this. Every word of yours hits right in the middle! I will send this to all remarkable women I know.
Hope a lot of happiness will come your way!
Merci Ann for this lovely comment.
The first person I encourage, I believe, it’s myself because I most need it!
And you made me laugh too, because I read thank you for being a “bacon” for others…:-) Maybe it’s time for Lunch!
Wow! Thank you, Ana!
Please share this with as many remarkable (and also less visible ones too) women you know.
And a lot of sunshine your way, too!
Merci encore
Marion
Visibility – when we have a message to share and are not seen is so incredibly frustrating. People do see and hear your message eventually, don’t wait for it though, just focus – do the hardwork, stay on course – I found. Thank you Marion for another powerful and practical post. You have seen the way, and show the way!