4 basic networking strategies for working Mums!
Why working Mums need networking strategies
Hi Dorothy - I’m very aware that I should be networking more but just don’t seem to have the time. I have 2 small children and many events are held after work when I need to get home to relieve my babysitter. What other suggestions could you come up with? Aurelie, Amsterdam
Hi Aurelie - Thanks for your question. I remember those days well! You're right it isn’t easy to carve out space for yourself with small children.
Here are some basic networking strategies to at least get you on your way:
- Create a networking strategy - assess your network and decide where/how it needs strengthening. The reluctance of women to network strategically does put them at a significant disadvantage but it's probably not necessary to attend all events. Identify which events are key for you - 4 per year should be more than sufficient and be strategic when you do go, rather than just chatting and having a drink. You didn’t mention a partner or a father of your children. Is there no possibility that he could step in at these times to cover for you? Don’t forget to make time for you!
- Create an online network - All women should create one or more on-line, comprehensive, professional profiles. LinkedIn is a primary platform for professionals. These online connections can be converted into real connections over time. Engaging online is also something that can be fitted in with other responsibilities, so is a perfect instrument for women and is entirely self-scheduling (when the kids are in bed perhaps). Women are more active than men in social media, but we need to tap into our network for business purposes rather than simply chatting on Facebook.
If you would like help creating a strategy for your networking activities check out our coaching programmes
- Reach out - Start gently - invite one new person to lunch every quarter, connect with colleagues in other parts of your company, meet suppliers or other sector and professional contacts. These are all things that can be done during the working day, at lunchtime or even before work. Staying in touch by email or phone can be just as effective to make sure that you are still on everyone’s radar. Skype calls also make a difference when you can see the person you are talking to. If you commute by car, can you make your calls then? Networking should be ongoing and many people make the critical mistake of only doing this when they need help, which is generally not appreciated.
- Become or find a mentor: Women of any age and position in their professional life, even entry-level can find a mentoring relationship useful. This is a great way to expand your network too.
Hope this helps !
What networking strategies would you recommend?
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Dates for the Diary
We have Remote Learning Programs available
Check out our exciting portfolio of offerings to support your business in upskilling and competence building for your teams, to address the unprecedented challenges that women face in this new totally a digital world.
Download and listen free podcasts
How to Create an Effective USP What is a USP? Our Unique Selling Point or UVP (Unique Value Proposition) is our key core message about where...read more
How to Rethink the Modern Workplace for Gender Equality New research shows that diversity and inclusion is a top priority for leaders. So why...read more
Menopause in the workplace In this podcast with Nicki Williams award winning author, keynote speaker and Founder of Happy Hormones for Life,...read more
How to Cultivate Empathy in the Workplace Nancy Milton, international business communications expert, keynote speaker and author, share some vital...read more
Taking Care of your COW Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is...read more
The importance of Hard Talk Dawn Metcalfe, author of Managing the Matrix and Hard Talk, shares with us tips to achieve the lasting communication...read more
When Does Female Rivalry Turn into Sabotage There’s a lot of stuff written on social media about female rivalry and competition between women. Some...read more
Goal setting tips to boost your career The happiest people are those that really love their jobs. Those that don’t, dread Sunday nights and...read more
How to Get Noticed by Head Hunters & Recruiters In this power coaching podcast, we're going to tackle one of the questions asked multiple...read more
Virtual Presentations – Managing The Chat! 5 years later the expert guidance on virtual presentations hasn’t changed by more than a pinch..read more
Read our interview with Lara Morgan best selling author, millionaire entrepreneur, proud mother of three. She is determined to be a voice for growth enterprise support as well as driving sales pride in Britain.read more
If you could find your passion, would you be truly happy? Here are 4 real tips that debunk the myths around finding your passion.read more