Today’s post is a guest post from Sarah Arrow of Sarkemedia.com as part of her 30 day blogging challenge.
Every business blogger wants leads, there are no two ways about it. However, some business bloggers are easier to contact than others. They have their contact page set up for conversation and conversion.
Don’t make the mistake of thinking you need complex forms and super-fabulous plugins because all you really need is a contact page.
What should your contact page contain?
One of my first contact pages contained the phrase “Do not waste my time and email me if you’re a tyre kicker.”
It upset people. I allegedly didn’t understand that my job was to dole out endless streams of free advice via email, only for the person to go to the competition. I had countless phone calls about that line, not a single email though. My short and to the point comment about emailing me was incredibly effective.
What most people forget is, it’s your contact page and it should contain the ways that you’d prefer to be contacted. I get over 3,000 emails a day. I prefer not to be emailed.
I’m not the only person to say this. Leo Babauta from Zen Habits also states he will not personally respond to emails on his contact page. He also says he doesn’t want to be contacted for guest posts, advertising or be asked to promote stuff for you.
Your contact page should also contain all of those lovely social media badges.
Why? When someone comes onto your website or blog, you don’t want to send them to other social networks before they’ve read what you have to say. If you have them on every single page, then put them at the bottom or in the footer of the page.
Your contact page should be easily accessible.
You can have it in your sidebar or you main navigation, or even in your header like I do. Just remember wherever you have it, it has to be mobile responsive and it has to be able to be read on any device. If you include video on your contact page, then that has to be mobile responsive too.
Don’t let your contact form ask for too much
It’s an initial contact. Don’t ask for everything from their name, shoe size, fertility and their company turnover. Ask for only what you need to call someone back. It might seem counter-intuitive, but it’s not. The more information that’s required, the less likely it is the form will be completed. If you want to contact someone by phone ask for a phone number. If you want to email them, make sure you ask for an email address. It also helps to ask for their name #JustSaying
If you’re a WordPress fan then you can use one of the many contact form plugins
If you blog using another platform then you can embed a Google Doc on your Contact Page and encourage people to complete it.
What’s the purpose of a contact form if you never reply to the people that get in touch with you? If you’ve creating popular content, then you need to check your junk folder and spam filter, as well as your promotions tab, to see if people are reaching out to you. I’ve learned this lesson the hard way. I recently changed to Outlook for my emails and lost the majority of emails in June from one particular email account. Those emails included 2 interview requests… Ouch.
Over to you: How contactable are you?