Cars Designed for Women P.S. Pink is Not a Color
The announcement of Mary Barra, CEO General Motors, saw it's rightful place in the news media. In a related and somewhat tangential post, Yahoo's Justin Hyde, wrote about GM's first woman engineer. Thus began my trip through the history of cars designed for women, by men, who obviously didn't seek counsel of the fairer sex.
Cars Designed for Women - Dodge La Femme
La Femme was created in 1955 when Dodge's marketing department (pun unintended and enjoyed), noted women were influencing the color aspect of auto purchases. La Femme, a hardtop two door coupe, featured:
- Sapphire White and Heather Rose exterior
- Front fender with gold font "La Femme" insignia
- Interior upholstery, pink rosebuds on pale silver-pink background with pale pink vinyl trim
- Keystone-shaped, pink calfskin purse goes well with vehicle's interior
- Coordinated purse accessories - face-powder compact, lipstick case, cigarette case, comb, cigarette lighter and change purse of faux-tortoise shell and gold-tone metal
- Compartment on back of driver's seat with raincoat, rain bonnet and umbrella, patterned to match rosebud upholstery
- La Femme was advertised as made "By Special Appointment to Her Majesty... the American Woman." (Hands down, but not off the wheel, my favorite feature)
Question: Why no sexy guy advertising cars designed for women? #Rhetorical
Volvo - Your Concept Car
In 2004 Volvo introduced the YCC, a car designed by women engineers who attended a workshop about women consumers, because “If you meet the expectations of women, you exceed the expectations of men”. So true. A self-organized team of women decided to go for it and came up this.
My favorite features are the handbag spaces and the Run-flat tires, exactly like those used on armored vehicles. Run-flats enable driving on a flat tire... all the way to the garage for repairs. My father insisted that I learn to change a flat before getting my driver's license. Thank you Dad.
- Redecorate-able - All textile panels and parts, such as seat pads, easily removed so you can change color schemes and textures
- Pony tail friendly - Head rest indentations accommodate your ponies
- Handbag within reach - In center console, where the shift control and hand brake used to be
We have no problem with the shift column and hand brake being moved to the back seat, do we ladies?
All snarky humor aside, I love all the features designed into the YCC, but can't find any information on whether it ever made it to production. iSigh, but really auto-makers should Sigh. You've missed the boat, so to speak.
Honda's She Fit
In a pathetic throwback to the 1950's Honda qualified for it's place on the list in 2012, with this beauty.
If you don't like pink, you'll find comfort in the words of a Honda exec. who assures women the car is also available in black, brown or white to match a woman's eye shadow. Finally, Dear women in the rest of the world - Honda's She-Car is available only in Japan. Suffer in silence, please.
BIC Will Not Be Outdone on Products For Women
While not a car, this one needs no further explanation, but a few words of advice to BIC. Dell tried the Pink Lap Top for women. You could have save yourselves a lot of time, money and bad PR by learning from their #failure.
P.S. The Color Pink Does Not Exist, Scientifically Speaking
"It should probably be called ‘minus-green, because..."
If someone asked me, and no one is, about features for a woman-sensitive car, I might include:
Storage compartments for these items within reach of driver's seat:
- Large handbag, not the floor
- Apron for eating on the run, not required to match car's upholstery
iRobot made for cars
Floor mats that don't scuff shoes
Seat belts that don't wrinkle clothes
Magnified make-up mirror
Soundproof automatic up-down window between front seat and noisy bickering little people in back seat
Got a she-car design request? Add it her <-That was a typo, but then I realized it's exactly as it should be!
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Dates for the Diary
23rd January 2020 - How to build an employer brand that attracts and retains women.
In-house corporate workshop , Brussels
Download and listen free podcasts
How to Create an Effective USP What is a USP? Our Unique Selling Point or UVP (Unique Value Proposition) is our key core message about where...read more
How to Rethink the Modern Workplace for Gender Equality New research shows that diversity and inclusion is a top priority for leaders. So why...read more
Menopause in the workplace In this podcast with Nicki Williams award winning author, keynote speaker and Founder of Happy Hormones for Life,...read more
How to Cultivate Empathy in the Workplace Nancy Milton, international business communications expert, keynote speaker and author, share some vital...read more
Taking Care of your COW Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is...read more
The importance of Hard Talk Dawn Metcalfe, author of Managing the Matrix and Hard Talk, shares with us tips to achieve the lasting communication...read more
When Does Female Rivalry Turn into Sabotage There’s a lot of stuff written on social media about female rivalry and competition between women. Some...read more
Goal setting tips to boost your career The happiest people are those that really love their jobs. Those that don’t, dread Sunday nights and...read more
Sexism: How to stage a Bystander Intervention in the Workplace In this power coaching podcast, we're going to tackle one of the questions...read more
How to Get Noticed by Head Hunters & Recruiters In this power coaching podcast, we're going to tackle one of the questions asked multiple...read more
Conference swag bags no longer feel like a welcome gift, and instead tend to feel like a waste of resources and effort. Here are some tips to improve them.read more
Make your employer brand attractive to women so that you can attract the top potential candidates.read more
We use it casually every day, but now we need to work out the best social media etiquette for professional use. Remember, your whole reputation could be gone with just one click.read more