Unconscious bias exists in all of us. Most of us have no idea how reflexive our actions are and  how deeply engrained. We pick these opinions and responses up right from birth via early childhood socialization.  Our parents, siblings, wider family, general and even our national cultures, all impact our belief systems, the way we think and react to a number of subliminal messages.

Here are the 3Plus top 5 videos that highlight and tackle unconscious bias and gender stereotyping. Watch them and realise how much we absorb without even thinking about it! They have captured some of the issues that we are dealing with in terms of gender bias.

Unconscious Bias 1:   We  think we need to apologise! Sorry – not sorry from Pantene

 Unconscious Bias 2: #Likeagirl  – should be proud not pejorative

How #likeagirl became a commonly used put down, usually projected at men is deep in gender bias history. As more and more women succeed, it should as the boys in this video become a thing of the past.

Unconscious Bias 3: Taking on sexual harassment. Parody of Blurred Lines

Sexual harassment of women in a daily occurrence. It’s found in music videos, workplaces, our streets and even our homes. This great soundtrack with the new lyrics is a very effective response to the original song.

Unconscious Bias 4: Inspire her mind – how do you teach your children?

Unconscious Bias 5:  All about that Bass in the Board Room

Women on boards and in the workplace are constantly having to overcome inbuilt bias while at the same time struggling with gender blow back for adopting untypical female behaviour.  This video captures perfectly the challenges that ambitious women face.

 

What would you add – send in your suggestions!

Nicola Jesse

About Nicola Jesse

Nicola Jesse is Administration Manager for 3Plus International. She also works Independently as a Virtual Assistant and Executive Administrator which includes managing Social Media Profiles, Financials, Event Management, and Company Administration. Nicola is also a committed volunteer of the charity Operation Christmas Child and manages a team and warehouse during the campaign season.