3 Image Hacks To Make The Sale
Why risk losing a sale because of your image?
I want to ask you a question. Don’t worry, no one is listening…. I was just wondering… Is there any chance, even just a little, that it had something to do with your image?
It would be great if all that mattered was doing a good job, but whether you like it or not, your credibility with your customer is affected by your image. [Tweet "With the right image, you can convey confidence and credibility before you ever say a word."]
So, what is your image?
Your image is how you seem to your customer. It is how you represent yourself. It’s what you wear and how you wear it. It’s what you say and how you say it (or write it). It’s your mannerisms, gestures, posture, smile or anything else that affects the way the other person perceives you. And now, to make things even more difficult, it is the way you portray yourself online. I’m not suggesting that we all need to have the same image, just that we need to be thoughtful about how the image we portray is received by the people we want to influence.
Are you saying to yourself, “Alice, how superficial! What does my appearance have to do with anything?” Well, human beings are funny creatures. We make assumptions about people based on all kinds of visual cues. I could give you a long anthropological explanation, but it won’t change anything. People begin judging before the first words are spoken, and rarely give people the benefit of the doubt.
[Tweet "Let’s face it, people are judging you."]
And so, I ask you, with all candor, “What do your clothes say about you?”
Maybe it’s time to hack your image. When I work with clients on image, I have them ask themselves three questions; “How do I look?” “How do I come across?” and “What is my online reputation?” Now you try it.
How do I look?
[Tweet "What do the clothes I wear and the way I wear them say about me?"] Does everything fit? Am I a wrinkled mess? Are my shoes appropriate for what I am doing and the clothes I am wearing? Is my hair neat, am I well groomed? What about my car? Do I have to apologize when people get in?
How do I come across?
How do I sound? Is my voice pleasing? Do I sound enthusiastic and energetic when I speak? [Tweet "Do I convey the passion I have for helping people find a solution to meet their goals?"] Do I sound confident and knowledgeable? Do I know myself, and how to best communicate with others?
What is my online reputation?
Can customers and prospects easily find me? If they do, what will they see? Will it be embarrassing? Is the information complete and up to date? Is my online image building people’s confidence in me? Does it show that I am knowledgeable and can add value? Am I open and welcoming when people want to connect? Do I post interesting content? Do I stay in touch with the people in my online network?
If your image is not what you want, don’t worry, you can hack your way back!
Here are 3 hacks you can do tomorrow to change your image.
1. Your Look: Take control of the way you look. If you are not a fashionista and don’t know what to wear to give yourself confidence and authority, it’s OK. Starting with clothes that fit well will make you look and feel more confident right off the bat. If you think you need a little more help than that, I bet you have a friend who has been dying to restyle you. If not, contact an image consultant like I did.
Check out the 3Plus Introductory Image Consultation
2. Your Style: Be aware and in control of your personality. Think about how to make the people around you feel comfortable? Think about the tone and volume of your voice. Think about the words you choose. Make eye contact and smile. [Tweet "Find an appropriate balance between being serious and being funny. "]If you still aren't sure, find out what others think about you and the way you operate. Ask those closest to you for some tough feedback. You can also get an idea for yourself by recording your calls and videotaping yourself presenting. Finally, if you want to seem confident, you need to be confident. Do your homework and show up prepared and your confidence will shine through.
3. Your Brand: With the advent of Google and social media, your online reputation is increasingly important. The first thing to do is Google yourself and see what you find. That is what your prospects will find. Think about what you are posting on social media and whether it is helping or hurting your reputation. [Tweet "Make a distinction between your business and personal social media."]
Steer clear of posting controversial political statement or pictures of you and your friends drunk. Make sure your professional pages, especially LinkedIn, have a professional photo. If you aren't sure how to do it, read my article on titled, ‘10 Ways to Commit to LinkedIn‘, and then connect with me on LinkedIn
The goal is to be successful. Why take a chance? Don’t let your image or your reputation be the reason you can’t close the deal. If you or your team need help closing the deal, I am here to help, just get in touch - Alice Heiman
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Dates for the Diary
August 25th Coaching and Discussion - Navigating uncertainty in the post Covid workplace
with Dorothy Dalton and Khady Gaye
Download and listen free podcasts
How to Create an Effective USP What is a USP? Our Unique Selling Point or UVP (Unique Value Proposition) is our key core message about where...read more
How to Rethink the Modern Workplace for Gender Equality New research shows that diversity and inclusion is a top priority for leaders. So why...read more
Menopause in the workplace In this podcast with Nicki Williams award winning author, keynote speaker and Founder of Happy Hormones for Life,...read more
How to Cultivate Empathy in the Workplace Nancy Milton, international business communications expert, keynote speaker and author, share some vital...read more
Taking Care of your COW Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is...read more
The importance of Hard Talk Dawn Metcalfe, author of Managing the Matrix and Hard Talk, shares with us tips to achieve the lasting communication...read more
When Does Female Rivalry Turn into Sabotage There’s a lot of stuff written on social media about female rivalry and competition between women. Some...read more
Goal setting tips to boost your career The happiest people are those that really love their jobs. Those that don’t, dread Sunday nights and...read more
Sexism: How to stage a Bystander Intervention in the Workplace In this power coaching podcast, we're going to tackle one of the questions...read more
How to Get Noticed by Head Hunters & Recruiters In this power coaching podcast, we're going to tackle one of the questions asked multiple...read more
Gender burnout is a new phenomenon affecting professional women, brought on by gender unbalance at work, the home and socially. Here’s what it means.read more
We can take advantage of this turbulent time and rethink the talent sourcing process to attract and hire more women.read more
Daily gratitude is an important booster. Read why we all need to show more of it.read more