Understand the power of storytelling in public speaking  

by | Jun 16, 2015


The power of story telling in public speaking

Allow your true colours to shine through

Are you sitting comfortably? Then I’ll begin…

[Tweet "To get something back in business, you have to share a bit of yourself."]

Nowadays so much emphasis is placed on being authentic. We hear it everywhere. I’m even writing a blog about it now.

Why is it so important? Maybe it’s because there’s a lot of falsehood out there in life. Maybe it’s because people feel the ‘real’ them won’t interest their audience?

[Tweet "If you’re inauthentic, people will see through you."]  Especially when you’re public speaking or presenting. But there’s one way to make sure that you’re really showing your true colours.

The power of storytelling

When we watch a film or piece of theatre that’s based on real life it can increase the emotion we feel. The emotions conveyed by the actors are likely to be even more authentic. This ‘real’ emotion is what grabs us. That’s what causes the ‘wow’ factor.

In the same way, emotive storytelling can enhance your public speaking skills. When someone is trying to connect with an audience, their emotion (that helps move the story along) can really energise that connection.

Telling the right story about yourself is a brilliant way to connect with your audience.

What’s the right story for me?

To cultivate real connection when public speaking, why not try these 3 tips

1. Keep a journal specifically for stories.

Begin cataloguing stories from your life. The stories should say something about who you are and reveal a bit of your vulnerability as well as what makes you tick.

You can also record other people’s stories as well. Stories that move you or resonate with your own life or business experience. This can jog your memory for similar experiences that have happened to you.

2. Don’t just collect positive stories.

Stories that may have affected you negatively can often work just as well as the positive ones. It shows another side of you. It shows the real you.

 Join our 3Plus Mini- Coaching session with Emma Stroud on the 7th of July to find out  more about the power of story telling and how to ‘think on your feet’.  when public speaking This skill is not only valuable, but vital to your business’ success!

3. Choose a story to meet your audience's needs and interests

When you next have a presentation or talk, choose a specific story that might fit the emotion you want to communicate. This might be centred around the needs of your listeners or relevant to the topic.

Once you’ve started to build up your collection of stories, it’ll get easier to match a story from your catalogue to the emotion you want to communicate. [Tweet "Even business pitches can benefit from these stories"].

In time you’ll get more comfortable with telling your own stories. And you’ll see how sharing your emotion creates a real connection with your audience.

[Tweet "This is when the power of story telling really pays dividends."]

What stories do you share? Tell us in the comments box

Emma Stroud Subscriber
Emma is the Managing Director of Pitch Perfect Club. She possesses public speaking and coaching expertise gained through working with private commercial enterprises, the public sector and the third sector for over ten years. She excels in empowering an individual’s personal presence, which allows them to feel more confident and be more successful in various performance-driven scenarios.
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