4 ways employers can attract Millennials
How can organisations attract Millennials
Millennials, those born between 1982 and 2000, are set to become the largest proportion of our workforce by 2020, and 66% percent of them also expect to leave their employers by the same year. But what can employers work on to attract Millennials? According to Bamboo HR "Only 13% of Millennials think workers should stay with an employer at least five years before looking for a new job (compared to 41 percent of Baby Boomers") This doesn’t bode well for employers who want to make a long term investment in staff or those who are looking for people to make a significant impact to the future of their company.
So what can companies do to retain and attract millennial workers? Here's a brief look at some of the ways companies attract younger talent. It's important to understand what Millennials look for in a company
Millennials tend to research companies more than their older counterparts before they apply for a job. They are not necessarily looking at the company's net value and share profits. They look beyond. Millennials are more likely to hold a company's ethics and code of conducts in high esteem, as well as the potential they have to progress within the company itself.
4 things employers must be aware of to attract Millennials
- Millennials are socially aware: With the rise of the internet and social media it is harder than ever for companies to hide their mistakes or ethical discrepancies. Social media is being used as a tool that can ruin a companies reputation overnight and encourage mass brand boycotting or can build up an indie brand with values that people feel align with their own. According to Wall Blog 'In the US, 7 in 10 young adults would class themselves as social activists and 50% of them donate time to a social cause'. By increasing your company's engagement with social causes, or even just encouraging employees who do, you're more likely to attract and keep millennial talent.
- Millennials support Equal Opportunities: Following from that, millennials are one of the most socially conscious groups and will most likely look for companies that seem committed to equal opportunities with gender balance being at the top of the list for the majority of women . Do you provide mentors that help women, people of colour or those with disabilities advance in your company at the same rate as others? Do you have diversity in your boards and higher company positions? Do you encourage a supportive LGBT+ workplace? Do you have a strong stance on the environment and ethical labour? These are all points that could attract budding young talent to you and are areas they could help improve within your company, thus attracting more young people.
Check out the 3Plus Mentor Gallery
- Millennials look for benefit packages: One of the main things millennials look for in a company is good benefit packages; do yours provide flexibility for child care by both parents, such as the ability to work from home? Schemes to help with home ownership? Although advising that you offer a good benefits package is nothing new, the focus has shifted from pensions and shares, to the elements that benefit the here. Millennial will not be afraid to ask employees what they're looking for.
- Millennials seek learning opporunities and progression: Studies show that millennials are most likely to stay with a company where they feel they can progress and that their leadership potential is acknowledged. Millennials are more likely to have a degree than their baby boomer work colleagues and will be itching to put their knowledge to good use. Although work experience is obviously vital and hard graft is expected don't fall into the trap of overlooking younger workers when filling positions of responsibility; you could be ignoring a pool of talent, and once given the chance you'll find they will most likely exceed expectations.
Millennials can bring a whole host of talent and fresh ideas to a work force, and they don’t expect to be pandered to or to just leave if they don’t progress quickly enough, but companies do have appreciate that their workforce is changing so it's probably best to change with it or risk losing out on the leaders of the future.
Many people don’t start thinking about their careers until there is a problem. So take a few moments when you are relaxed, to understand what is important to you. Have our Career Reflections Worksheets delivered right into your in-box. Print them out in the old school way or keep them open on your phone. Use them as a guide to give your thoughts some structure.
Invest some time in yourself! Don't wait until it's too late!
[contact-form-7 id="26301" title="Summer is a great time to think about a Career Makeover"]
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Dates for the Diary
We have Remote Learning Programs available
Check out our exciting portfolio of offerings to support your business in upskilling and competence building for your teams, to address the unprecedented challenges that women face in this new totally a digital world.
Download and listen free podcasts
How to Create an Effective USP What is a USP? Our Unique Selling Point or UVP (Unique Value Proposition) is our key core message about where...read more
How to Rethink the Modern Workplace for Gender Equality New research shows that diversity and inclusion is a top priority for leaders. So why...read more
Menopause in the workplace In this podcast with Nicki Williams award winning author, keynote speaker and Founder of Happy Hormones for Life,...read more
How to Cultivate Empathy in the Workplace Nancy Milton, international business communications expert, keynote speaker and author, share some vital...read more
Taking Care of your COW Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is...read more
The importance of Hard Talk Dawn Metcalfe, author of Managing the Matrix and Hard Talk, shares with us tips to achieve the lasting communication...read more
When Does Female Rivalry Turn into Sabotage There’s a lot of stuff written on social media about female rivalry and competition between women. Some...read more
Goal setting tips to boost your career The happiest people are those that really love their jobs. Those that don’t, dread Sunday nights and...read more
How to Get Noticed by Head Hunters & Recruiters In this power coaching podcast, we're going to tackle one of the questions asked multiple...read more
I posed this question to my LinkedIn network “Should candidates take and read notes in interviews… or not?” Who would have thought that it could have generated such a heated discussion. The career and hiring sector is clearly not on the same page on this issue.read more
Virtual Presentations – Managing The Chat! 5 years later the expert guidance on virtual presentations hasn’t changed by more than a pinch..read more
Read our interview with Lara Morgan best selling author, millionaire entrepreneur, proud mother of three. She is determined to be a voice for growth enterprise support as well as driving sales pride in Britain.read more