Being a sector authority opens new doors
One of the best ways for women advance their careers is to establish credibility and become known as a sector authority or specialist. This is particularly important in male dominated sectors where conference organizers frequently complain about the lack of women and willingness to take center stage.
Sarah Arrow, the UK’s leading blogger with a top international blog Birds on the Blog designed to meet the needs of business women says the main focus should be:
“Persistence. You cannot give up the first time you are ignored / not heard / or your is work “lifted” by someone else. You have to choose where to focus your attention wisely or you won’t grow your authority. You can’t chase the ‘shiny’ if it’s not part of your strategy. You need to form alliances and lift others up importantly, you need to listen. Without listening to what your industry needs, you won’t be able to meet that need!”
5 tips to become a sector authority
1. Know your stuff
2. Create Good Content
3. Leverage Social Media
Women are the most active users on the internet and social media. Instead of sharing pictures of your kids and cats include some professional content. It could be something you have written yourself or you recommend by another author. Monitor what works and what doesn’t. Write guest posts for other platforms or blogs to extend your reach. Use LinkedIn, status updates or publish a post on LinkedIn Pulse to reach a wider professional network.
You can even join the live streaming trend and post live video updates. Personally these can be a bit hit and miss for many with inside views of a person’s nose being a major turn off. I would advise some training beforehand.
4. Become A Public Speaker
5. Webinars and Podcasts
“ Use the Three B’s:
• Be helpful – join in and answer questions within your sector (whether on LinkedIn or Facebook, Twitter etc.).
• Be prepared to share your network and connect people (the days of a salesman’s black book are long gone – collaboration is the key).
• Be outgoing – Contact magazines, websites, and social media accounts within your sector and offer your blogging services. You may all be within the same sector but everyone has a unique view on the services and products you offer as well as a story to tell.“
Download these Career Reflection Worksheets to create a career strategy and plan.