Live streaming – hinderance or help to your brand?
Badly done live streaming can damage your business
If you are tempted to jump into live streaming - check out these tips.
Hardly a day goes by without an alert or a message from an individual or organisation to say that they are on the air live streaming. By this they mean a person is delivering a monologue, usually to an online video camera. The quality of live streaming varies enormously. It might be staged by a big company or media platform, where the quality is of broadcast standard. It's just like watching a TV segment. You could also be looking up the nose of some random person beaming their less interesting thoughts to the world, via a lap top from their kitchen. Here the quality is usually not so good.
Whether you are using a product such as Citrix, WebEx, Adobe, etc. live streaming creates an environment which can mimic an in-person event. Live streaming is a great way to reach a remote audience without having to travel, yet accomplishing goals historically achieved in a board room. Live streaming is MUCH more interactive than a simple recording. Although you can record a live stream and repurpose the content for later use.
Live streaming on social media
Now social media sites have launched their own amateur-turned-professional live streaming platforms. In 2015, Twitter kicked off Periscope, a live video streaming app where users can tweet out a link to their Live Stream to attain viewers. The social network site, Instagram, also introduced the ability to upload video clips in 2013. These clips were originally 15 seconds long until early 2016 when the limit increased to 1 hour. Snapchat is also hugely popular with 100 million plus daily users. Similar to Instagram, you can post images and short videos.
Kimberli has some words of warning after testing Periscope though:
I downloaded the app and started clicking buttons and ended up on a Porn site. Appalling. There doesn’t seem to be a control measure to filter people to either business or personal.
After I reviewed two videos I was completely bored. Most people don’t understand what their audience will see through the eye of the camera. I suggest folks test the service before broadcasting live to the world. If you happen to take a very poor video it becomes a part of your personal brand. If your personal brand is damaged you will have to start all over again. This could potentially harm you in future relationships, career moves, etc.
Live Streaming In Your Marketing
If your brand would benefit from streaming and video coaching, Contact 3Plus now!
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