What’s in a name? How your LinkedIn name could be affecting business.

by | Feb 3, 2017

Why your LinkedIn name matters

LinkedIn name

How the name you use can affect work relationships

Do You Know Me?

Do you know me? No, but you sent me a request on LinkedIn. You must want to get to know me or you wouldn’t have done that right? I replied to your request and I sent you a note so that I can get to know you better. I personalized it because I really do want to know you. So I typed, “Hi Patrick,” but no one calls you Patrick accept your mother when she is angry. You find it funny that I would call you Patrick and maybe even a bit annoying. But the funny thing is, that’s the name you used on your LinkedIn profile.

[Tweet "So what’s in a name? A lot."] If you are being authentic and working to build relationships online that means you want people to know your name. Not the one your parents gave you, the one you want everyone to call you; unless they are the same.

Read: LinkedIn – Should I connect with people I don’t know?

Elizabeth or Liz, Roderick or Rod?

Don't forget your business cards too

Don't forget your business cards too

People have this problem with business cards too. Your name may be Elizabeth and that may be the way you sign checks, but if you don’t want to be called Elizabeth, don’t put it on your card (or your LinkedIn profile). I asked a friend of mine about this once. I asked why he put Roderick on his card instead of Rod, the name everyone calls him. He told me that he was trying to trick salespeople. If a salesperson got a hold of his card and then tried to call to sell him something they would ask for Roderick. That’s how he would know that person didn’t really know him.

I replied, “That’s crazy, what if it’s a prospect calling and they ask for Roderick, the name you put on your card? P.S. Most salespeople are smart enough to figure that out and would probably ask for Rod.”

[Tweet "LinkedIn is not a legal document. It’s a networking platform."] When you meet people at a networking event and introduce yourself, what name do you give? That’s the name you should use on LinkedIn. Your LinkedIn name matters.

Read: More changes on LinkedIn – Pay to Play

Are you hurting your image?

It could damage your image and how people connect with you

It could damage your image and how people connect with you

Whatever your reason is for putting your given name on your marketing materials and social media, consider this: you may be hurting your image, you may be making it hard for people to find you and you may be putting people off.

People buy from people they know, like and trust. This hasn’t changed. [Tweet "How do I get to know you if you don’t even let me know your name?"] Great things come from being genuine and authentic. This is essential online if you want to build a brand that people trust and refer to.

So what’s in a name? Your image, your brand, your ability to get people to know, like and trust you. What’s your name? The name you want me to call you? Please use it on your LinkedIn profile.

 

Download our Daily LinkedIn routine for today’s super busy women

Originally posted on LinkedIn on 25th August 2015

Alice Heiman Subscriber
Exceptional growth starts at the top, so for the last 20 years Alice Heiman, has been helping sales leaders, business owners, and CEOs drive sales growth. She incorporates the newest research and best practices to help business owners and sales leaders bring about sustainable change that leads to growth.
follow me

Found that interesting?
Learn more about our services

Individual services

Make your dreams a reality with a professional evaluation of your career to date.

Corporate services

The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)

Upcoming events

Book Now

There are no upcoming Events at this time.

Dates for the Diary

September 17th Latham Watkins Brussels 1200 
In-house corporate event
Inclusive Leadership Workshop

September 20th EIGE Vilnius 0900
How to combat sexism in the workplace
Peer review of EU booklet authored by Dorothy Dalton

September 30th BD Foundation Webinar with Dorothy Dalton (online)
Topic: Leading with Emotional Intelligence
https://www.beyondiversity.com/

October 3rd JUMP Hub Brussels
Gender equality: how to build an attractive employer brand without falling into the trap of “gender washing”
Infrabel, rue de France, 9, 1070 Brusells
Open registration : http://jump.eu.com/hub-sessions/gender-equality-build-attractive-employer-brand-without-falling-trap-gender-washing/

October 15th NEHRA Event at AXA Brussels
Best Diversity and Inclusion Practices
Invitation Only

October  22nd and 23rd Unleash Conference Paris
Open registration: https://unleashgroup.io

 

 

 

Download and listen free podcasts

Related articles

Pin It on Pinterest

Share This
3 Plus International Call Back Request