Make Your Work More Meaningful

by | Dec 25, 2017

Any job can be meaningful if you know how

Working in a meaningful job might seem like a distant dream for many of us, but all it really needs is a change of attitude and a better approach.

Meaning in work and life is not just a “nice-to-have”. We need it in the way we need oxygen. There are few things more life-enriching and life-prolonging in human experience than a sense of meaning.

Critically important to performance and well-being, meaning is what makes people thrive. And conversely, a lack of it undermines people’s ability to function on many levels, from job performance to mental and physical health. For example, people who self-report that they are missing a sense of meaning in their lives are far more likely to exhibit the chronic pro-inflammatory stress response that is associated with life-threatening diseases like heart disease and some cancers.

But how many people truly experience their work as meaningful? From my experience coaching people, conducting research, teaching, and speaking in a number of countries over the last 20 years, I can attest that large numbers of people do not. Across all manner of occupations, from gas station attendants to investment bankers, surveys reveal large numbers of people failing to find meaning in what they do.

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Is your work obviously meaningful?

So what do you do if you’re not in a setting where meaning is obvious — because your organization, for example, exists to provide life-saving technology or to lift people out of poverty? What if you work in a place where management is unaware or unconcerned that it could do more to infuse the daily grind with a higher sense of purpose?

You learn to make your work more meaningful yourself. While it helps enormously to have conditions in place that facilitate work meaning (like autonomy in deciding how you do your work), it’s important to realize that meaning is ultimately something you can create at least partly on your own. Indeed, even in jobs that may look dismal from the outside, there are always steps you can take to build the kind of meaning that will make you feel better and work better.


Where is the meaning in call centres?

I saw this firsthand when I was a PhD student, in the call center of a large telecommunications company. As part of the research for my dissertation, I interviewed and observed customer service representatives while they worked. The pace of work was relentless: as soon as a worker completed a call and hung up the phone, another call was automatically directed to his or her extension. Every detail of representatives’ work was measured and recorded: the number of rings it took them to answer each call; the number of seconds they placed each call on hold; the amount of time they spent resolving each call, etc., as well as daily totals of calls handled and sales made.

Supervisors monitored the resulting data in a room that resembled the deck of a starship from science fiction films, with an array of lights that identified representatives who were “out of adherence” with the standards set for the aforementioned metrics. What’s more, supervisors could listen in on representatives’ calls without their knowledge at any time in order to monitor their performance. If you failed to make a sales pitch on a call that your supervisor was monitoring, you’d be reprimanded. All in all, the work conditions were prime for high stress and low meaning.

Create your own meaning at work

Yet there were some employees who experienced their work as meaningful. Joan, a 24-year-veteran of the call center, told me, “I really enjoy my work”. She explained, “I am a customer service professional. [Joan’s emphasis.] When customers call, it’s often because they have a problem that is frustrating to them. I know how to solve every request or problem customers might call with, and I know how to do it in a way that makes them feel good about their call. I resolve the problem so it’s no longer stressful for them.”

The skill mastery she described and demonstrated provided her with meaning, as did the way in which she incorporated this mastery into her identity as a helping professional. Knowing that she was capable of reliably producing a result that she cared about amplified Joan’s experience of her work as meaningful. In other words, Joan’s recipe for work meaning was self-efficacy mixed with concordance with her personal values, seasoned with connection to and feedback from the beneficiaries of her work.

Sitting by her side with a headset that enabled me to listen in on her calls, I witnessed how Joan systematically built an authentic connection from the first few seconds of her interaction with each caller. “I hear what you’re saying, and I know how frustrating this is,” she assured her customers. “I understand the issue. I promise that I will help you solve this. I’m so glad I could help you today.” Customers responded positively to her competence, compassion, and reassurance, thereby affirming her sense of mastery and boosting her self-confidence and pleasure in her work. Joan’s way of working—and of thinking about her work—created a self-reinforcing cycle of performance, meaning, and positive emotion.

The importance of personal values and motivations

Joan’s example provides a lesson that everyone can use to make their work more meaningful, regardless of company, industry, or occupation. Finding ways to link your personal values and motivations to the work you perform is key. To do this, pay close attention to the elements of your work that you find energizing and fulfilling, and then find ways to incorporate them systematically into how you perform your work. Look for opportunities to make an authentic connection with the people who benefit from your work. Invest some energy in developing positive relationships with others who contribute to the same work results you care about and find energizing.

Since you have the ability to determine how you think about and respond to the conditions you experience, you do have control over the meaning you derive from work. So yes, as you interact with hiring managers and supervisors, keep making it clear that you want meaningful work. But at the same time, do what you can to make the work meaningful.

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A version of this article was originally published on Harvard Business Review.

Monique Valcour Contributor
Monique Valcour, PhD is an executive coach, keynote speaker, and researcher. Her clients build highly effective leadership, learning, and career self-management repertoires. to develop sustainable, high-performance careers that align with organizational and personal mission.
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