Why for women it STILL seems like one step forward and two steps back
Are women moving forward or still taking two steps back?
Looking back at perceptions and attitudes towards women during wartime; how far have we really moved on?
I have recently finished reading the wonderful book Back Home by Michelle Magorian, with my eight-year-old daughter. A favourite from my own childhood, the main characters, a feisty, talented, ‘tomboyish’ (as she was regarded then) girl and her talented mechanic mother, have always stayed with me. Set during the second world war, the two female central characters challenge stereotypes, and battle with society’s perceptions of what women should do and how women should behave, in a way that ultimately leads to the breakdown of a marriage and an expulsion from a Private Girls’ School.
When reading this with my daughter, in her innocence, she was totally bemused. She simply couldn’t understand why the young girl’s friend, a boy, didn’t want to play with her because his friends thought she was too adventurous and playing with an odd girl like her would harm his image. My daughter could also not understand why the girl’s incredible talents in woodwork, and her mother’s in mechanics, had to be suppressed (the only reason why her mother’s skills were welcome was due to the need for women to drive and repair vehicles as part of the Women’s Voluntary Service during the war).
My daughter’s incredulity at these societal norms back then was actually reassuring. We have moved on a long way. Women are successful in traditionally male industries. A huge amount of investment is spent by leading companies to encourage girls into STEM subjects and careers, and we do have the opportunity to follow our dreams, skills and careers of our choosing, without fear of society’s derision. Women are also making a massive contribution to the economy and finding ways to balance family life through starting and running successful businesses, changing careers and retraining.
Check out the 3Plus Coaching and Mentoring Programs for women. Contact us.
Aspirations of an Engineer or Princess
My daughter has talked about being an engineer ever since she knew what one was, and frequently makes observations on roof structures and buildings. Much to our amusement, upon seeing the stunning Christmas Ferris Wheel in Lille surrounded by animatronic bears, fairy lights and snow, she asked ‘’mummy, how many rotations does the wheel make every hour?’). She has always vehemently hated Disney Princesses, Frozen, glitter, facepainting and dressing up and loved maths, coding, jigsaw puzzles and numbers.
Hurrah for her.
She can be herself.
The world is her oyster.
Or is it?
Every time there’s a shining example of how far women have come, it seems there’s a spanner in the works thrown in to show just how far we STILL need to go. It feels like as a gender so many of us are battling and toiling away for respect and recognition of our achievements, only to be undermined by deep-seated prejudice, naivety and ignorance.
Like a presenter asking an internationally acclaimed female footballer to ‘twerk’.
Like the age 20 something teams on The Apprentice consistently demeaning women in virtually every series, in how they depict them in advertising campaigns and packaging (it’s quite amazing as these are young women wanting to get on in business).
Like an airline being accused of giving Captain stickers to boys and Crew stickers to girls.
Like a well meant, admittedly cleverly crafted engineering campaign by EDF aimed at getting young girls into engineering, still being being based on the premise of being pretty (Pretty Curious).
Does it all add up to one step forward, two steps back?
Let’s hope not. In a few years time I’ll ask my daughter – after all, she’s the mathematician.
Do you need to address equality in your workplace? Contact 3Plus now!
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Dates for the Diary
September 17th Latham Watkins Brussels 1200
In-house corporate event
Inclusive Leadership Workshop
September 20th EIGE Vilnius 0900
How to combat sexism in the workplace
Peer review of EU booklet authored by Dorothy Dalton
September 30th BD Foundation Webinar with Dorothy Dalton (online)
Topic: Leading with Emotional Intelligence
October 3rd JUMP Hub Brussels
Gender equality: how to build an attractive employer brand without falling into the trap of “gender washing”
Infrabel, rue de France, 9, 1070 Brusells
Open registration : http://jump.eu.com/hub-sessions/gender-equality-build-attractive-employer-brand-without-falling-trap-gender-washing/
October 15th NEHRA Event at AXA Brussels
Best Diversity and Inclusion Practices
October 22nd and 23rd Unleash Conference Paris
Open registration: https://unleashgroup.io
Download and listen free podcasts
How to Create an Effective USP What is a USP? Our Unique Selling Point or UVP (Unique Value Proposition) is our key core message about where...read more
How to Rethink the Modern Workplace for Gender Equality New research shows that diversity and inclusion is a top priority for leaders. So why...read more
Menopause in the workplace In this podcast with Nicki Williams award winning author, keynote speaker and Founder of Happy Hormones for Life,...read more
How to Cultivate Empathy in the Workplace Nancy Milton, international business communications expert, keynote speaker and author, share some vital...read more
Taking Care of your COW Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is...read more
The importance of Hard Talk Dawn Metcalfe, author of Managing the Matrix and Hard Talk, shares with us tips to achieve the lasting communication...read more
When Does Female Rivalry Turn into Sabotage There’s a lot of stuff written on social media about female rivalry and competition between women. Some...read more
Goal setting tips to boost your career The happiest people are those that really love their jobs. Those that don’t, dread Sunday nights and...read more
Sexism: How to stage a Bystander Intervention in the Workplace In this power coaching podcast, we're going to tackle one of the questions...read more
How to Get Noticed by Head Hunters & Recruiters In this power coaching podcast, we're going to tackle one of the questions asked multiple...read more
Creating a caregiver-friendly environment can improve the workplace for everyone, which is always likely to improve performance too.read more
‘Be more confident’ is not a simple task. It doesn’t work like that. But there are little tips that you can use to help you on your path to confidence.read more
Networking is like gardening- it takes time and effort in order to make the relationships grow, they don’t just spring up overnight.read more