Taking Care of your COW

Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is something of an outside-in job, i.e. that you decide your destination/goals and start building a brand towards that. The truth is, it is an inside-out job. Firstly, you need to identify who you are and what you stand for. With that at the core, you should start building your personal brand to celebrate and amplify your authenticity. So my first suggestion is to understand what you stand for.

Secondly, consistency is key.  She tells us that many people pick up social media with enthusiasm and then drop it. You need visibility and credibility at the same time to be able to craft a strong personal brand on social media. Using technology to schedule posts, knowing which keywords you want to be associated with, and following the right influencers is easier than you may think.

Finally you need a clear “why” for their presence on social media. Or worse still, they treat social media as a tool to ask for favors, sell relentlessly or promote their products/books. No one likes to be sold to, least of all by someone who shows up only when they need something. Remember –  give before asking.

Understanding and navigating social media to achieve career success can be a challenge or even a mystery for all of us. Tanvi Guatam explains how taking care of your COW is the best way to do this. Find out what this helpful acronym stands for and where and when to apply it.

You will always remember the importance of taking care of your COW!

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