5 Tips for Gen Y Women – the importance of goals

Have goals – will travel! Far.

Goals are important for GenY women

Goals are important for GenY women

Ten years ago, I crammed my most prized possessions and favorite clothes into two extra large suitcases, and boarded a plane bound from London Heathrow to Los Angeles International. For me, this was the crescendo and realization of a personal goal set in stone for as long as I could remember. As a child I’d spent a lot of time in California, I had caught the proverbial ‘bug’ and had vowed to myself “one day I will live here”. I didn’t know how. I didn’t know when. I just knew I would. Fast forward however many years; I’m standing in the quad, looking up at Tommy Trojan, a proud freshman at the University of Southern California. I smile to myself and think, “I did it!”

This anecdote is a poignant one for me, because it highlights not only the way I was raised- but also how I continue to live my life today. I was brought up in a family where I was always told to shoot for the stars; that dreaming is believing and that with focused thought, conviction, passion and belief in myself, that I will be successful. This school of thought made my dreams of living in California a reality, and it’s also without a doubt, been the driving force behind my professional achievements.

Over the last 5 years, I have been blessed to work with some of the most brilliant, innovative and forward thinking individuals in the tech industry, and am proud to be a part of the team behind one of social media’s most iconic brands. On this journey, I continued to successfully apply these same principles, and found that not only did they help me achieve my goals- but they also led me to people and events that expanded on these- and this is what I’d like to share.

For some time now I’ve been creating a list of “tips” that I’d give to another young woman embarking on her career after college, if you will. When asked to write a short piece for this blog, I thought this would be the perfect contribution. So here are a few of my favorites, enjoy!

Here is why it’s important to have goals

  • Start Now. Begin planning your future while still enrolled in University! What are your interests? What are you passionate about? Whatever the answer, that’s the industry you should work in. Trust me, it won’t feel like work if you’re doing something you love!
  • Ask Questions. Don’t be afraid to ask questions! No one expects you to know it all. Asking for help isn’t a sign of weakness, it’s an opportunity to grow. Ask questions, read books and do your research- it will help you develop as a professional.
  • Focus. Establish your goals, and be very clear about what it is you want to accomplish. Whether it’s a project, deadline, or promotion- I’ve found that my goals are a lot easier to attain when I am crystal clear about what they are.
  • Find Mentors. Seek out the people you look up to and establish relationships with them. Identify someone who you can learn from and ask them out to lunch! You’d be surprised how willing people are to share tips and give advice, and these relationships are priceless.
  • Believe in you. I really can’t stress this enough. Whether it’s believing in the presentation that you have to give tomorrow or believing you’re qualified for the job that you’re interviewing for. Believing in yourself and having confidence in what you’re capable of is so pivotal and truly sets the foundation of your personal success!



Stages of Life
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Ashanti Akabusi, Director, VirtuBrands Ltd
Ashanti graduated from the University of Southern California, receiving degrees in English Literature & Communication. During her time at USC Ashanti served as a mentor at the Institute for Multi-Media Literacy & was a featured Columnist for the Daily Trojan Newspaper. Upon graduating Ashanti became the Associate Producer for Yahoo! Entertainment Product Branding & Design, based in Santa Monica, California; & later transitioned into the world of social media as she became Project Manager for social networking website, MySpace Inc, headquartered in Beverly Hills, California. An Entrepreneurial Spirit at heart, Ashanti developed VirtuBrands, an online brand development & media management company, in the Summer of 2011. Connect with Ashanti & VirtuBrands (@VirtuBrands) on Twitter.


  • Wow.. I just love this. You are truly so inspiring Ashanti!

  • Madolyn Jones says:

    Ashanti! You are an amazing woman…it is evident that the spirit of believing in your dreams and yourself are who you truly are. So happy you crammed your most prized possessions and favorite clothes into two extra large suitcases 😉 I love the tips…My favorite is “find a mentor” …this has been critical for me!

  • Jennifer Jones says:

    As the mother of your college room mate, I have had the great privledge of watching your transformation. When you arrived at USC that first year with such wide-eyed enthusiasm, it was plain to see the world would have a force to be reckoned with in a few short years; and now here you are delivering on the promise those beautiful eyes foretold!
    Your advice is succinct and appropriate – for all of us working to be more, do more and accomplish our goals. I am inspired and motivated by your success. In my own mid-life transformation, my personal favorite principle is “focus”. I struggle with that one.
    i am looking forward to following your blog and gleaning insight.

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