It started with a “Tweet”
Twitter Logo

Twitter Logo

Last year, prompted by coaching a private client who was being bullied in the workplace, I started  a research project on that very pink elephant in the room: the bullying of women, by women. I conducted a LinkedIn poll and wrote a blog series covering all aspects of this topic in what I eventually called the “Lipstick Jungle” series. Within hours, my inbox was literally flooded with input and stories from women from all over the world wanting to share their at times, horrifying but always moving  experiences.

There were two underlying themes  cutting across all of the comments  which under pinned a general feeling of isolation that many women feel in the workplace:

  • a serious lack of trusted female role models at a senior level to emulate
  • a similar lack of female mentors to support  women through their various career challenges


So I put out a “tweet” asking if anyone on Twitter would be interested in setting up a programme specifically to mentor women  through their various career  transitions to reach their professional goals. Immediately Anne Perschel contacted me and we started on what has become a year long journey of discovery. We contacted other women who might be interested in joining us. Some had other commitments. Others preferred different approaches. Happily Lise Moen , with her extensive marketing experience was as excited about the possibilities that this project offers and decided to join us.

Ahead of the game

We meticulously researched what women were wanted and needed, what  corporations and organisations offered their female employees and what other avenues for support existed.  It struck us (well Lise and Anne truthfully before me  – I’m a bit slow)  that we were very much of the time we find ourselves in and  perhaps we are even ahead of it. We are setting up a venture in a very non-traditional way, via  the global reach of social media and on line contact. In so doing,  we are almost inadvertently redefining how people might connect and collaborate in so many ways. This  particular route is one that especially lends itself to women, who are pulled in so many directions and for whom time and flexibility are very precious commodities.

140 characters

So what started with 140 characters has developed into a lively discussion group on LinkedIn with inspiring contributors from all corners of the globe. We are also launching this very online magazine where all women can share their special stories and points of interest.

Redefining ways to collaborate

We have a huge number of  ideas in the pipeline about how to convert these various thoughts into practical offerings to support women in all the challenges they face as they strive to fulfill their potential. Some want to reach the very top of their professional trees. Others have different goals. On the way we are also redefining what it means to be successful. Each one of us will have different ideas as to what that means and  it is our intention to embrace them all.

So whatever your point of view,  or your end goals, we welcome every kind of diversity and are thrilled to have you with us!

3Plus, Career, In the news
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Dorothy Dalton is CEO of 3Plus International. A specialist in diversity and bias conscious executive search, she joins the dots between organisations, individuals, opportunity and success.


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