Expat – iating Business
Are you dreaming something different for your business? Or have you decided you want to move on to pastures new?
Expats have lived with the tension of leaving friends, family, familiarity and moving overseas. However, the difference is they stopped wishing, formulated a plan and “just did it”. But how many of those principles expats consider can be applied to you and your business? If you are dreaming of something different and want to move on to pastures new, what plans are you making?
“A dream without a plan is just a wish.” Willye White
Perhaps it is time to write down that dream and create a plan? How about using Pinterest to create a Vision Board? You can add images, words, articles and links to envision your future. Start planning and create that dream; after all “someday” is not a day of the week!
Passport to opportunities
Just as a traveller can never be without a passport, or ID, a business person should never be without a business card! How often are they in your bag? Recently in the Dentist’s waiting room I met a lady who took one of our gift cards, which is now hanging up in her Restaurant (so some free advertising!). I discovered that she is holding a Fashion Show and regularly has Bollywood nights. Perfect events for the Costa Women members (and Mira India Restaurant has great TripAdvisor reviews too!)
Change is not a destination, just as hope is not a strategy. Rudy Giuliani
Transport is booked and the expat is on their way. The strategic plan for the direction to set the sails has been mapped. Put together a list of what you want to accomplish for your business, milestones and goals, financial and family considerations, time constraints, who you can ask for help, or support, a picture of your customer, what’s in it for them, etc. Add some timelines and you are starting the journey!
Understanding the landscape
There are 10 varieties coffee in Malaga alone ranging from Café Solo through to Café con Hielo! How are your sales and marketing messages? Can people decipher what you offer? What they can expect to receive as the buyer of your product or service? A good exercise is to ask a friend, or family member (i.e. someone outside of your industry) to go through your marketing on and offline and feedback what they think you do.
Connecting the Dots
Networking is extremely important when you move overseas; whether socially or for business. There are 100s of forums, Facebook pages, Twitter lists and Linkedin Groups you can join to find out more, before you even move. For your business, social media is a good source not only of information, but also of ways to promote what you do and to create awareness of the services you offer. You can also find out what competitors are up to. Use social media, join Forums and Groups, set up a Google alerts for your Customer base and competitors. Start connecting, sharing and networking on and offline.
“The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” Marcel Proust
Even if you don’t share our vista, opportunities still abound in your world. Don’t forget to take time out to enjoy, experience and live them; if you don’t like something in your life, make a plan and change it! That’s what myself and thousands of expats like me have done - want to join us on the ride?
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Dates for the Diary
August 25th Coaching and Discussion - Navigating uncertainty in the post Covid workplace
with Dorothy Dalton and Khady Gaye
Download and listen free podcasts
How to Create an Effective USP What is a USP? Our Unique Selling Point or UVP (Unique Value Proposition) is our key core message about where...read more
How to Rethink the Modern Workplace for Gender Equality New research shows that diversity and inclusion is a top priority for leaders. So why...read more
Menopause in the workplace In this podcast with Nicki Williams award winning author, keynote speaker and Founder of Happy Hormones for Life,...read more
How to Cultivate Empathy in the Workplace Nancy Milton, international business communications expert, keynote speaker and author, share some vital...read more
Taking Care of your COW Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is...read more
The importance of Hard Talk Dawn Metcalfe, author of Managing the Matrix and Hard Talk, shares with us tips to achieve the lasting communication...read more
When Does Female Rivalry Turn into Sabotage There’s a lot of stuff written on social media about female rivalry and competition between women. Some...read more
Goal setting tips to boost your career The happiest people are those that really love their jobs. Those that don’t, dread Sunday nights and...read more
Sexism: How to stage a Bystander Intervention in the Workplace In this power coaching podcast, we're going to tackle one of the questions...read more
How to Get Noticed by Head Hunters & Recruiters In this power coaching podcast, we're going to tackle one of the questions asked multiple...read more
With a dwindling number of women in tech we need to examine what stigmas still exist and how to tackle them as early as possible. Dorothy Dalton explores how gender stereotypes impacts the education pipeline.read more
Gender burnout is a new phenomenon affecting professional women, brought on by gender unbalance at work, the home and socially. Here’s what it means.read more
We can take advantage of this turbulent time and rethink the talent sourcing process to attract and hire more women.read more