Ladies why you need business cards
I am fresh from one of Belgium's premier women's networking events, the JUMP Forum 2014. I ran a workshop on effective networking and building a personal brand, attended by probably about 30% of the conference delegates. As women came to see me after the session and I mingled throughout the day, one thing struck me like a hammer. A big one. Business cards. Or rather a lack of business cards.
80% of the women I spoke to didn't have either business cards or personal cards.
Something I always bash on about to anyone managing their career is that in todays uncertain times there are countless elements outside our control. So what we need to do is to take firm charge of the things that we can.
One of these is having business cards.
These were the reasons for their absence :
- Forgotten the cards - OK easily done, I have done it myself. The trick is to keep small numbers in most handbags or purses. A few times a year I make a point of slipping cards into all my handbags and purses, jacket pockets. I also keep a small number in my car. Only yesterday at an afternoon champagne tea I needed a card.
- Running out of cards at the event isn't necessarily bad thing. It would mean you are Little Ms. Super Networker. Unless there are extenuating circumstances running out of cards before arrival is just about organisation.
- Not issued corporate cards. This could be because you are too junior or not in an external facing corporate role and not eligible.
Even if your organisation won't provide corporate cards there are many online organisations that supply them for between €10-20 and have them mailed within days. You don't even have to leave your desk. It is the same price as a small pizza at the lower end of the scale and a movie ticket with popcorn at the other end. Choose 250-300 gr high quality card, with one colour printing and include all your main contact details.
If you don't know what title to put on your card - use your U.S.P.
If you don't have a USP check out the 3Plus coaching programmes.
It's clear than the trend towards not using business cards is increasing, but in large events where keying in names and data into phones or tablets is frequently challenging or even impossible because of the crowds. So although business card usage is declining there are times when it is vital, especially in a major networking event.
So PLEASE invest in yourself and buy yourself 100 business cards!
Ladies, you have to take care of your own careers. Why.......??? Because no one else will!
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Dates for the Diary
August 25th Coaching and Discussion - Navigating uncertainty in the post Covid workplace
with Dorothy Dalton and Khady Gaye
Download and listen free podcasts
How to Create an Effective USP What is a USP? Our Unique Selling Point or UVP (Unique Value Proposition) is our key core message about where...read more
How to Rethink the Modern Workplace for Gender Equality New research shows that diversity and inclusion is a top priority for leaders. So why...read more
Menopause in the workplace In this podcast with Nicki Williams award winning author, keynote speaker and Founder of Happy Hormones for Life,...read more
How to Cultivate Empathy in the Workplace Nancy Milton, international business communications expert, keynote speaker and author, share some vital...read more
Taking Care of your COW Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is...read more
The importance of Hard Talk Dawn Metcalfe, author of Managing the Matrix and Hard Talk, shares with us tips to achieve the lasting communication...read more
When Does Female Rivalry Turn into Sabotage There’s a lot of stuff written on social media about female rivalry and competition between women. Some...read more
Goal setting tips to boost your career The happiest people are those that really love their jobs. Those that don’t, dread Sunday nights and...read more
Sexism: How to stage a Bystander Intervention in the Workplace In this power coaching podcast, we're going to tackle one of the questions...read more
How to Get Noticed by Head Hunters & Recruiters In this power coaching podcast, we're going to tackle one of the questions asked multiple...read more
With a dwindling number of women in tech we need to examine what stigmas still exist and how to tackle them as early as possible. Dorothy Dalton explores how gender stereotypes impacts the education pipeline.read more
Gender burnout is a new phenomenon affecting professional women, brought on by gender unbalance at work, the home and socially. Here’s what it means.read more
We can take advantage of this turbulent time and rethink the talent sourcing process to attract and hire more women.read more