How to create an effective success story
Can you create an effective success story without bragging?
Over my career I have coached and interviewed thousands of men and women. I have heard a good percentage of those flounder in verbose, meandering monologues, where I have struggled to stay engaged and to prevent my eyes glazing over in complete boredom. A few I have even had to say "I really have no clue what you do exactly." Their ability to deliver any skill or attribute in a success story sound bite, was almost zero.
Women in particular focus on soft skills. This immediately sets them up for a potential interview death trap. This has nothing to do with a more story-telling style, which can be something women prefer. But in today's screen addiction era, where the human attention span is now less than that of a goldfish, all candidates have learn to become more succinct. They need to apply C.P.R. to their responses. That is, make them concise, precise and relevant, effectively breathing life into delivery that is struggling for survival.
I hear phrases such as relationship builder, strong communicator, a good team player, reliable, honest, versatile and adaptable. But ask yourself the question - when was the last time you saw a job advert looking for someone who is "unreliable, dishonest, rigid, inarticulate and will tick off their colleagues?"
Ask the right questions
The most important element is to have a professional success story for each attribute and be able to link it to your business. As women become embedded in the pink functions of HR, Marketing, Corporate Communications and Events, knowing the metrics of your activities is absolutely vital. Very often women will say "but this is something that is difficult to measure" or even worse "it was a team effort."
But there are always metrics. It's about asking the right questions to get the right answers. Generally this involves open ended Socratic questions: who, what, why, when and how?
The final question to ask would be what would happen if I screwed up?
Learn more about constructing an effective success story. Contact me for an introductory session!
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Dates for the Diary
March 26th Jump Forum Brussels
Making digital more human and gender balanced: challenges and opportunities in a workplace transformed by tech and artificial intelligence
- Keynote : Allison Gardner (Founder Women Leading in AI, Teaching Fellow in Bioinformatics / Maths / Computing at Keele University)
- Round table: Alexandra Van Hille (Chief of Staff Technology Belgium at Deloitte, Women in Tech leader, Ambassador She Loves to Code), Cassiano Mecchi (EMEA Diversity & Inclusion Lead, Spotify), Ségolène Martin (CEO Kantify, Ambassador Women in AI Belgium), Allison Gardner (Founder Women Leading in AI, Teaching Fellow in Bioinformatics / Maths / Computing at Keele University)
- Moderated by: Dorothy Dalton (Global Talent Management Strategist, inclusive workplace specialist)
March 28th Make the Most of Mentoring
Inhouse webinar for Ingersoll Rand Mentees on how to maximise the process to boost their careers.
March 29th Make the Most of Mentoring – Men mentoring women post #MeToo.
In-house live and virtual training session for Ingersoll Rand. In environments where most of the senior role models are men it’s important that there is a deeper understanding and adherence to best practices to advance the careers of women. This has become more sensitive post #MeToo where some men have concerns about professional relationships with junior women.
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