Why HR does not do more for gender balance
Women control the talent pipeline - why HR does not do more for gender balance is complex
The business case for diversity and gender balance is incontrovertible. Yet success in processing women through the talent pipeline to senior positions continues to be elusive. The numbers are dismal with organic change for gender balance with a recent forecast from the World Economic Forum to take another 200+ years. But as the talent pipeline is managed for the most part by HR, a pink function, dominated the world over by women, the issue has to be examined to establish why HR does not do more for gender balance
It seems truthfully, all a bit odd. And something we need to talk about - yet almost no one does, from both a female perspective or as HR.
In Europe as well as the U.S., HR is dominated by women. Across the pond 70% of the function is female. In the UK the story is the same. At entry-level 86% of post holders are women, although this percentage drops to 42.5% at director level. In the U.S. women occupy two-thirds of the HR executive positions. One commentator likened an HR conference in Las Vegas to a Barry Manilow concert, so heavily populated was it by older ladies.
These women, in theory, should be ideally placed to oversee the changes necessary to strengthen gender balance initiatives. But it's not happening. Why is that? I don't think that HR as a function is against gender balance. Or the individual women themselves. I think it's more systemic. We have created a pink skill silo based on gender stereotyping.
The talent pipeline
HR oversees the talent pipeline. Most companies need to review the business processes used to identify, attract, retain and develop female talent. This involves turning tried and tested benchmarks on their heads, as many are no longer always fit for purpose. Chronological, continuous and linear employment is difficult for many women to achieve, and they are judged harshly when they don't. Presence based cultures, exacerbate that situation, to keep women out of the corporate sandbox. All of this is before the deep-seated unconscious bias impacting identification, in recruitment and promotion of talent kicks in. These processes for the most part are managed by women.
So what's going wrong?
#Pink skill silos
Research, just published from JUMP and Axiom Consulting, assesses how committed men really are to the gender balance initiative. Their hard data confirms what we know intuitively to be the case. They are not really! No surprise there. They also suggest that the most effective (acceptable?) Diversity Directors are white males. Yet unless they are completely trained in unconscious bias, they inadvertently perpetuate male coded messages and stereotypical responses, reflecting male dominated corporate culture. They use military and sporting metaphors. Their vocabulary is peppered with references to ninjas, winners, Black Belts, hail Mary passes (had to Google that one) pitches, heroes and leaders. They are lean and agile, not slim and flexible. They risk perpetuating a culture where competitiveness and assertiveness are rewarded, and to quote President Obama "except if you are a woman" and men are also pigeon holed.
Read: 7 ways to hire more women.
Much of the diversity philosophy is based on women bringing a specific set of supposedly missing skills to the board table, those so-called pink skills. In academic speak this is called "vertical gender segreation." The mantra is "women are good at this, so those skills need to be represented." Or perhaps more accurately, this is where we will let them in.
Long term, gender balanced organisations require skill balance, not skill segregation by gender.
One mid-level female H.R manager commented: "HR has always been associated with the softer side of business, dealing with the "personnel" issues that line managers wanted to duck out of. Over the years it has morphed into a soft skill and compliance function, attracting women. Strategy is decided at C- level and only then if the CHRO has strong business acumen and the ear and confidence of the CEO. Of course HR women know where the pay gaps are in their companies. They know who the bullies are. They are aware that things need changing, but they lack the visibility, leadership skills, clout and budgets to do anything much about it. They are coaches, L & D or C & B specialists, with no strategic business training."
Lack of business competencies
Fast Company, trying to understand why HR is an unpopular function says: "... most HR organizations have ghettoized themselves literally to the brink of obsolescence." This stereotyping of skills is extended as the women in the function are siloed into what Naomi Bloom, speaker, award-winning author and a key contributor to HRTechWorld calls the "pink collared ghetto." This goes a long way to explaining why HR doesn't do more for gender balance. Too great an emphasis is placed on so-called female soft skills, being brought to the table by women alone. There is a lack of what has been traditionally considered to be "male" skills. In HR this key skill is strategic business drive. There is no reason why these skills cannot be provided by women.
A VP of HR (male) said:
"The talent management business processes, managed by women hired for their soft skills, remain largely static. They lack the clout strong enough to dent male coded corporate cultures."
In an interview with Talent Lab, Naomi believes that it's a lack of these business skills that relegates HR to a support function with no teeth.
CFOs have really blossomed, so why has HR not? I think it’s because CFOs ask the big business questions.
Myths debunked: male and female brains
It has always been assumed that soft skills is the domain of women because of brain functionality. But very recent research in late 2015 from the Chicago Medical School and the of University of Tel Aviv is starting to over turn the idea that there is a significant difference in male and female brains. The reason that women exhibit greater soft skills is almost certainly because this is what we have been trained, raised and expected to exhibit. We experience gender blow back when we act out of stereotype. This will have significant impact on the structure of diversity initiatives, which in many cases can be trapped by stereotyped thinking.
Both men and women need to exhibit the whole range of skills. The Fawcett Society suggested that gender expectations are now more fluid. Men and women can exhibit qualities and behaviours traditionally associated with both sexes. There is no longer an expectation that behaviour will only be binary.
For HR to be more effective, Naomi continues, they don't need more soft skills.
In the past, it was enough to just know HR. But, what is expected now is that you are a business person first that happens to have an expertise in HR. The take-away has to be: If you don’t know technology – you’re toast. If you’re not actively disrupting – you will be the one disrupted. If you’re not at the centre of decision-making – decisions will be made without you.
So HR could do more for gender balance, but perhaps only when both men and women are no longer characterised by stereotyped skill segregation. These expectations funnel women into "pink skill silos" where male and female skills and careers, are differentiated and channelled separately. Ironically, gender balance, is one of the most strategic campaigns to involve HR. But could it be the function is not qualified to deal with it? HR for example is not a target function for MBA graduates. Lynda Gratton, Professor of Management Practise at the London Business School supports the view that the skills required for HR to be effective "... should be some combination of hard and soft ."
In a strange way what we are doing with gender balance initiatives currently, is inadvertently perpetuating the very stereotyping we want to avoid. As future generations are raised differently, that should eventually change. All women HR professionals would do well to watch Kristen Pressner's TedX talk "Are you biased? I am."
How deep do our own gender biases go? Gender bias is gender neutral and HR is not miraculously exempt. Perhaps then we will start to get some answers as to why HR does not do more for gender balance
What do you think?
If your company wants gender balanced short lists and to strengthen your female talent pipeline - contact 3Plus
Updated on April 13th 2018 from the original post in 2016
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Dates for the Diary
23rd April 2019 at 1800 Podcast with Virgina Franco Executive Storyteller, Resume & LinkedIn Writer
25th April 2019 at 1800 EVE Programme, an initiative of Danone. Twitter Chat “Harnessing Positive Psychology for a Smarter Leadership"
Download and listen free podcasts
How to Create an Effective USP What is a USP? Our Unique Selling Point or UVP (Unique Value Proposition) is our key core message about where...read more
How to Rethink the Modern Workplace for Gender Equality New research shows that diversity and inclusion is a top priority for leaders. So why...read more
Menopause in the workplace In this podcast with Nicki Williams award winning author, keynote speaker and Founder of Happy Hormones for Life,...read more
How to Cultivate Empathy in the Workplace Nancy Milton, international business communications expert, keynote speaker and author, share some vital...read more
Taking Care of your COW Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is...read more
The importance of Hard Talk Dawn Metcalfe, author of Managing the Matrix and Hard Talk, shares with us tips to achieve the lasting communication...read more
When Does Female Rivalry Turn into Sabotage There’s a lot of stuff written on social media about female rivalry and competition between women. Some...read more
Goal setting tips to boost your career The happiest people are those that really love their jobs. Those that don’t, dread Sunday nights and...read more
Sexism: How to stage a Bystander Intervention in the Workplace In this power coaching podcast, we're going to tackle one of the questions...read more
How to Get Noticed by Head Hunters & Recruiters In this power coaching podcast, we're going to tackle one of the questions asked multiple...read more
The dangers of long term unemployment for women are different to the problems that men could face. We need to take a look at what the problems are, and how we can best handle them.read more
AI branding is sexist, as it is designed through a sexist lens. But why is this a problem for the real world?read more
If we rename soft skills as essential skills, will people finally give them the recognition they deserve?read more