More changes on LinkedIn – Pay to Play
How to approach new changes on LinkedIn
Over the past year we have seen a number of changes on LinkedIn where it has assumed a more general rather than professional focus. It is now not unusual to see postings more commonly associated with Facebook. Photos, quizzes and non-professional subjects, usually prefixed with the line “ I know this is a professional platform but…..” My views on this are already published. I am seeing an overall drop in engagement at least in my network, whereas Facebook seems to becoming increasingly professional. LinkedIn Pulse posts from non-influencers which used to get traction of thousands, now barely hit three figures. Katrina Collier, global social recruiting trainer, suggests that even sharing LinkedIn updates is becoming a waste of time. The stream of soft porn images and fake profiles were also getting LinkedIn into trouble.
Some changes have supposedly been made for easier navigation and others seem to have been made for no obvious reason at all. The official LinkedIn statement is that they want to enhance user experience. The commercial reality is that many of the features are being blocked for fee paying members to monetize the business. Clearly LinkedIn is a corporate enterprise and wants to enhance its bottom line. I get that. Now having seduced members in with free accounts over a decade and half to create the biggest global professional data base, it is going to generate revenue by placing limitations on access to the certain types of information. [Tweet “We are going to have to pay to play.”]
Major recent changes on LinkedIn
The profile menu at the top of the upper dashboard toward the left of the old-style page has been dropped. To edit your profile or even view it you now have to scroll to your own picture which for me is in the top left of my page on my English language version. If I scale it down to 75%, I get the whole dashboard in which case it is also on the right! When my dashboard is in Dutch I get all the functions. Go figure! This is my own little idiosyncrasy I suspect.*
Online networks are valuable currency and take time to build up. You’ve invested heavily, so don’t let all your work go to waste.
Do you want to find top female talent ? Contact 3Plus
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
If you would like to join the live recording of these sessions please contact [email protected] for the Zoom Link
Dates for the Diary
September 9th - Podcast recording Talkpush - Discussion recruitment for inclusive workplaces
September 21st - ENGIE Gender bias in Performance Assessment online
October 26th - Banque de Luxembourg Préjugés sexistes dans le processus de recrutment.
We have Remote Learning Programs available
Check out our exciting portfolio of offerings to support your business in upskilling and competence building for your teams, to address the unprecedented challenges that women face in this new totally a digital world.
Download and listen free podcasts
How mental health and menopause are connected – and what you can do to feel better with Nicki Williams from Happy Hormones
Is “guys” as a form of greeting a gender neutral term? Dorothy Dalton responds to a poll with absolutely not. It’s male coded.
Avoid multitasking pitfalls. Multitasking isn’t what you think. It’s not focusing on more than one task at a time; it’s task switching.