More changes on LinkedIn – Pay to Play
How to approach new changes on LinkedIn
Over the past year we have seen a number of changes on LinkedIn where it has assumed a more general rather than professional focus. It is now not unusual to see postings more commonly associated with Facebook. Photos, quizzes and non-professional subjects, usually prefixed with the line “ I know this is a professional platform but…..” My views on this are already published. I am seeing an overall drop in engagement at least in my network, whereas Facebook seems to becoming increasingly professional. LinkedIn Pulse posts from non-influencers which used to get traction of thousands, now barely hit three figures. Katrina Collier, global social recruiting trainer, suggests that even sharing LinkedIn updates is becoming a waste of time. The stream of soft porn images and fake profiles were also getting LinkedIn into trouble.
Some changes have supposedly been made for easier navigation and others seem to have been made for no obvious reason at all. The official LinkedIn statement is that they want to enhance user experience. The commercial reality is that many of the features are being blocked for fee paying members to monetize the business. Clearly LinkedIn is a corporate enterprise and wants to enhance its bottom line. I get that. Now having seduced members in with free accounts over a decade and half to create the biggest global professional data base, it is going to generate revenue by placing limitations on access to the certain types of information. [Tweet “We are going to have to pay to play.”]
Major recent changes on LinkedIn
The profile menu at the top of the upper dashboard toward the left of the old-style page has been dropped. To edit your profile or even view it you now have to scroll to your own picture which for me is in the top left of my page on my English language version. If I scale it down to 75%, I get the whole dashboard in which case it is also on the right! When my dashboard is in Dutch I get all the functions. Go figure! This is my own little idiosyncrasy I suspect.*
Online networks are valuable currency and take time to build up. You’ve invested heavily, so don’t let all your work go to waste.
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