Why men should support gender equality

It seems obvious, but many are still resistant. Here are 5 compelling WIFM reasons why men should support gender equality. 

You would have thought that men would care about gender equality at home, socially and in the workplace. Many say they do, but all research shows that there is one demographic which is a sticking point. That is the 34- 48-year-old Middle Manager. There are a number of reasons for this and it just isn’t about the economic business case of having a highly paid partner or being part of a more successful business. Many fear they will lose out.

Michael Kimmel, Author and Sociologist says:

“Contrary to what many people argue, gender equality is not a zero-sum game in which women win only at the expense of men losing. Gender equality is a win-win. When women win, so too will men.”

 It is possibly because the WIFM (What’s In It For Me) benefits aren’t clear. So let’s spell them out.

5 Reasons men should support gender equality


1. Liberation from the oppression of the Male-Code

When men openly embrace gender balance they will experience reduced pressure from not being required to “man-up” at every available opportunity. They can opt out of the competitive, unspoken, male code in which boys are raised and then go on to experience in the workplace and wider cultures as adults.  Jeffrey Tobias Halter, CEO of YWomen describes this culture in The Man Code. It’s Real, And It’s Pervasive. These male norms, considered a badge of honor in sales, operations, and supply chain, are just a few of the factors that can unintentionally damage your workplace culture….”

This involves feeling compelled to be competitive, lead, not show emotions,  be compassionate, appear vulnerable  with a need to “tough” things out. Not all men are alpha males and these are the cultural characteristics of many of our organisations. Jeff Weiner CEO of LinkedIn recently said in his stream:  “Big misconception about managing compassionately is that it’s a “soft” skill. Most compassionate people I know are typically the strongest.”

Compassion is not a female coded soft skill. It is a strong leadership characteristic.

2. Increased professional satisfaction

Being part of a team composed of non-homogenous talent with innovative thinking and diversity of thought is fun. It is dynamic and interesting, not just good for business. As organisations shift to accommodate demands for flexible working conditions from both men and women, workplaces will become more collaborative and inclusive. As a result everyone will benefit.

Download: Online Returner Roll-Up session to learn how to identify your transferable skills

3. Improved psychological and physical well-being

Gender equality is part of a move for wider social change that will leave a beneficial legacy to future generations. It will enhance emotional well-being, leading to lower stress levels and benefiting from higher participation in life outside the workplace. Suicide is the biggest killer of men under the age of 45.

2008 Harvard Business School survey of a thousand professionals found that 94% per cent worked 50 hours or more a week, and almost half worked in excess of 65 hours a week. Attributed to the Boomer work ethics characterizing workplace culture, with their work centric focus on hierarchy, power and prestige, successful people now work longer hours than ever. But this doesn’t explain similar overwork cultures found in Silicon Valley populated by younger men.

4. Better personal relationships

Personal relationships and partnerships based on gender equality leads to improved economic security and overall social well-being. The opportunity to have a greater role in parenting or elder care  accentuates personal growth and development, allowing men to acquire a wider range of skills and tapping into different aspects of a personality. Men who share household chores have better sex lives.

5. Social catalysts

Men who step up at this point will be active social catalysts and will be part of a movement that pushes to pull down stereotypes which block us all. Many men want better futures for their daughters and greater involvement in a wider community. They don’t want to be trapped by the present culture of a modern office. Currently they are unsure how to move on from this, especially in times of economic uncertainty.

Kathleen Gerson notes in her book The Unfinished Revolution:

Most women no longer assume they can or will want to stay at home with young children, but there is no clear model of how children should be raised. Most men no longer assume they can or will want to support a family on their own, but there is no clear path to manhood.

Men clearly have to be part of these conversations so they too can have more fulfilling lives .

If you think that your workplace needs to address gender equality, take part in our workshops for Managing Unconscious Bias


Staff Writer: Career Contributor
3Plus welcomes any writers to join 3Plus as a Staff Writer. If you are an expert in Job Search, Career and Mentoring or just want to share your experiences, contact us! We would love to give you a voice!

Found that interesting?
Learn more about our services

Individual services

Make your dreams a reality with a professional evaluation of your career to date.

Corporate services

The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)

Upcoming events

Book Now

There are no upcoming Events at this time.

Dates for the Diary

14th May -  Private event - Peakon Podcast recording Workday Wellness in the Workplace  - How it impacts women


3lst May -  Corporate Workshop. European Commission Women’s Leadership Programme  -  How to build a strategic network


We have Remote Learning Programs available 

Check out our exciting portfolio of offerings to support your business in upskilling and competence building for your teams, to address the unprecedented challenges that women face in this new totally a digital world.

Download and listen free podcasts

Related articles

Sexism and stereotypes starts at home

Sexism and stereotypes starts at home

Sexism and gender stereotyping starts at home with us. I have been spending time with small children recently and have become very aware of all sorts of things in the type of influences that they are exposed to and can see how we embed stereotypes every day without thinking. It’s in books, movies, and even clothes that I had completely forgotten about.

read more

Pin It on Pinterest

Share This
3 Plus International Call Back Request