Sponsorship is vital in female career progression

It is clear that women need sponsors to boost their careers – find out why.

Mentors and sponsors serve different purposes, but their end goal is the same: To support an individual to achieve their professional and personal goals.


  A Mentor is defined as: a partnership between two people (mentor and mentee) normally working in a similar field or sharing similar experiences


 A Sponsor is defined as:  a senior leader or other person who uses strong influence to help the protégé obtain high-visibility assignments, promotions, or jobs. The protégé will be held accountable for delivery high level results.

Women need sponsors

There are many reasons why women need sponsors. Research suggests that when women have sponsors they are more likely to achieve career success than men. When men are mentored, their mentor is likely to be more senior and also play a strong role as a sponsor. Men are also mentored differently to women. With women, the mentoring focus tends to be on confidence building and skill set development. However men are groomed in navigating the subtext of corporate culture. This is organisational politics while women are not taught this, or at least not to the same extent.

Use our Mentoring Services to get some advice from a senior, neutral woman you can confide in. Download our eBook Make the Most of Mentoring

There is much discussion on the value of mentoring. It is less fashionable today than it was five years ago and in some circles it is being dismissed with the click bait sound bite that “women are over mentored.”  Many women have neither mentors nor sponsors. The reality is that both mentoring and sponsorship programmes play key roles in the career progression of any employee. Unlike a mentor, a sponsor is someone who not only advises a protégée on her career, but actively helps advance it. They have influence and power in their organization and can use their social capital and credibility to advocate for, promote, protect, prepare and motivate them. If a protégée fails to deliver to expectation, it reflects on the sponsor. He or she is staking their personal reputation, which involves an element of risk with any endorsement.

7 reasons why women need sponsors

  1. Unlike mentoring in many cases, sponsorship makes a tangible impact on career progression. 70% of men and 68% of women who have had a sponsor report satisfaction with their career advancement.
  2. Women with sponsors are 27% more likely than their female peers without a sponsor to ask for a salary increase.
  3. A Sponsorship Programme is vital to advancing the careers of high potential talent. This gives them opportunities to reach their potential through competence development, increased visibility and stretch assignments. Women are 22% more likely to ask for the “stretch assignments” that enhance their reputations as leaders. The reality is that sponsors better position women to advance in the workplace.
  4. Sponsors offer tangible benefits directly and indirectly to organisations. This grows more effective and diverse leaders and teams capable of reaching agreed objectives.
  5. They enrich the experience of the sponsors, facilitating soft skill enhancement and leadership skill development (attentive listening, delivering constructive feedback, goal setting and motivation)
  6. Sponsorship Programmes are key differentiators in grooming women as high visibility role models within organisations. They can then inspire and motivate junior employees.
  7. Sponsorship programmes form part of an Employer Branding used in attracting and hiring top female talent.

Contact us now to get support for the women in your workplace with one of our Mentoring Programmes.

Dorothy Dalton Administrator
Dorothy Dalton is CEO of 3Plus International. A specialist in diversity and bias conscious executive search, she supports organizations to achieve business success via gender balance, diversity and inclusion. She is CIPD qualified, and a certified coach and trainer including digital learning.
follow me

Found that interesting?
Learn more about our services

Individual services

Make your dreams a reality with a professional evaluation of your career to date.

Corporate services

The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)

Upcoming events

Book Now

Career Management Basics for Strugglers and Jugglers

June 15th  Learn how to identify your transferable skills

June 22nd  Build a strong network

June 29th Raise your visibility


If you would like to join the live recording of these sessions please contact [email protected] for the Zoom Link


Dates for the Diary

June 10th - Corporate Workshop: Build your Personal Board of Directors


We have Remote Learning Programs available 

Check out our exciting portfolio of offerings to support your business in upskilling and competence building for your teams, to address the unprecedented challenges that women face in this new totally a digital world.

Download and listen free podcasts

Related articles

5 signs of a high EQ

5 signs of a high EQ

Research shows a link between emotional intelligence and career success.  It’s not a natural talent as people quite often believe but it can be improved with practice so here are 5 signs of a high EQ

read more
Building diversity and inclusion in corporate partnerships

Building diversity and inclusion in corporate partnerships

Delphine Lescole launched a short survey to collect corporate businesses’ impressions, and explore more specifically the subject of Diversity and Inclusion corporate partnerships in cultural organisations. She is targeting specifically working members of companies using corporate sponsorship as a promotional tool.

read more

Pin It on Pinterest

Share This
3 Plus International Call Back Request