The dark side of ladylike chips
Women are apparently in need of their own ladylike chips
The notion of ladylike chips produced the usual social media dry wit. But there is a darker side about women and food around how women should behave.
There was a hilarious social media reaction to Indra Nooyi's suggestion that women feel inhibited from eating Doritos in public and Pepsico's intention to look into creating ladylike chips. Comments suggesting that the packaging would be pink and they could cost more because women's products always carry that unexplained "pink tax" were highly amusing.
The source of these quotes is a podcast from Freakonomics called The Secret Life of CEOs where PepsiCo CEO Indra Nooyi was interviewed:
As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.
Women I think would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth. [We ask:] ‘Are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse?
As others also said on social media #MeToo and #TimesUp movements campaigned hard for equal pay and for women not to be sexually harassed and raped. Brands offer..... ladylike chips. Because that's what we really need, right? Gender appropriate snacks.
Women need support in the workplace to be treats as equals. Make sure your company is doing all it can by getting involved with a 3Plus workshop on Managing Unconscious Bias.
The dark side of ladylike chips
But this is about more than that. It reveals a darker side. Gender appropriate snacks, suggest gender appropriate behaviour. Women are not supposed to be seen eating in public because they are not supposed to eat. Women have to aspire to be beautiful and to be beautiful they have to be thin. Generally people can't be thin if they eat. Women especially don't want to be seen or heard eating high cal, unhealthy snacks in public. If they do, they feel they need to be discreet. Heaven forbid they make a crunching noise. A woman upending her Doritos bag (male style) and licking her fingers, would be disregarding gender expectations about how women should behave and therefore be.
In 2014 a Facebook page was set up inviting people to post photos of women eating on the London Tube. This was a shaming and invasive stunt and a form of cyber bullying which is apparently not illegal. Those photos are still visible on the internet.
Women can't be heard
But more than that, women have to be quiet. In fact there is a general preference for women to be quiet... pretty much everywhere. When they do make a noise, they are praised for finding their voice and being courageous. Does it now require courage to eat Doritos in public?
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Download and listen free podcasts
Menopause in the workplace In this podcast with Nicki Williams award winning author, keynote speaker and Founder of Happy Hormones for Life,...read more
How to Cultivate Empathy in the Workplace Nancy Milton, international business communications expert, keynote speaker and author, share some vital...read more
Taking Care of your COW Tanvi Guatam, international Personal Branding expert says there is a misconception out there that a personal brand is...read more
The importance of Hard Talk Dawn Metcalfe, author of Managing the Matrix and Hard Talk, shares with us tips to achieve the lasting communication...read more
When Does Female Rivalry Turn into Sabotage There’s a lot of stuff written on social media about female rivalry and competition between women. Some...read more
Goal setting tips to boost your career The happiest people are those that really love their jobs. Those that don’t, dread Sunday nights and...read more
How to Get Noticed by Head Hunters & Recruiters In this power coaching podcast, we're going to tackle one of the questions asked multiple...read more
Banning phones in meetings is not just a suggestion, it’s a must. Phones are disruptive and a distraction. They should not be in meetings. Just look at their impact.read more
Today’s job market requires a degree of flexibility and agility that you didn’t need a decade ago, so here are some top strategies for a successful job search.read more
A personal advisory board is essential to help you at every stage with your career strategy. Here are some tips on how to find the people you need.read more