Why Do We Suck at Advocating Our Value for Money?

by | Jul 12, 2018

But first a reality check: Is it true that we women don't like advocating our value for ourselves?

And why do we still choose to believe that we suck at negotiating for money? I look at my own career for answers and explanations. 

Last week, I gave a keynote on the topic of negotiation for Women in Auto at the NY Auto Show.

Before I went on stage, the organizer asked the audience, “How many of you enjoy negotiating?”

To her surprise, half the room raised their hands.

Some women do enjoy negotiating. In October 2017, Wall Street Journal reported that more women are asking for raises than before. Lean In published a similar report.

With Equal Pay Day around the block and the gender wage gap pressing on our minds, it may not seem that the tide is rising fast enough for women, but I believe the tide is changing. Slowly but surely.

Advocating our value

Why do we still choose to believe that we suck at negotiating?

I don’t have to look too far for an answer.

When I look back on my own career, I see that I did once dread negotiating my salary.

Mostly because I had no idea...

  • What it is: A conversation that leads to an agreement.
  • How to do it: Like a human being engaging with another human being through language.
  • Why I had to do it: Because my career is mine to grow and develop, and getting paid my worth feels incredibly good, and when I feel good I do even better work.

For us to start advocating our value, we need to start believing in ourselves. This 3Plus workshop can help you with Building your Confidence.

Have you heard of the Tiara Syndrome?

From my personal experience having bungled my salary negotiation in epic style, I see that I was once under the spell of Tiara Syndrome.

It’s when you believe that if you just keep your head down and do really good work, some authority figure will come and place a tiara on your head.

You know, like in a fairy tale.

In this fairy tale, it would be unbecoming, or unladylike, to speak up, “ruffle feathers”, or “make waves.” Fairy tale princess (or princes) would never stoop so low as to advocate for the value of her contributions.

I’ve certainly fallen under the spell of this Tiara Syndrome.

Early in my career, I once worked as a buyer for a fast growing beauty company. I came up with a plan that had the potential to save the company $100K.

I got to present this plan to the big shots in a boardroom. Everyone in the senior management team was there. After that I was on a high.

I thought, “This is it! This is how I’m going to be promoted and get a big raise. Things are made for me.”

So, I didn’t ask.

Because I thought someone was going to place a tiara on my head. Yes, I was that naive.

Can you guess what actually happened?

No promotion. No raise. Just a pat on the back. “Good job. Keep it up.”

Hey, but I get it. I relate to my clients who seek my help with this stuff. It IS uncomfortable advocating our value...especially for more money.

After all, we’re socialized to think that recognition for our value is supposed to come from OUTSIDE of us.

The tiara, the validation, the praise, and the money -- we think it's supposed to come from external forces, or figures to whom we assign power and authority.

Owning our value, creating value, and advocating our value -- it starts from WITHIN us.

It starts with YOU being kind to you.

It starts with YOU investing in your growth.

It starts with YOU honoring what feels good from the inside.

It starts with YOU dreaming of what is possible from that feel-good place.

It starts with YOU creating solutions in your mind that helps other people. THAT, my friends, is the definition of value that results in money.

Value that generates money is in creating solutions that benefits others

So how do we get the gumption and the guts to negotiate for money?

Tactically, don't give a range if you want to get something in the middle. The bottom number in your range will become your starting number. Not because employers are evil, but because it's in there interest to retain the best talent for as little money as possible.

Find your target number, go a step or two higher and anchor there. If you'd be happy with $100K, then ask for $120K. If you want $150K, then ask for $175K.

After all, you'll only be negotiated down from there.

But most importantly, focus first on value, not money.

If you create value for other people, money will follow

I once heard that it was extremely hard to keep Mother Teresa and Ghandi poor because they generated tremendous value for other people, even though they committed to living their lives in poverty.

So to become a powerful negotiator, create value. Create solutions that help others and own your value.

Don't apologize for being awesome. Advocating our value is a positive thing. State your unique value.

Know your target, anchor high, and make your ambitious ask for more money.

Because if you're creating value in the world, money will follow, like a magnet.

Do you think you deserve a pay raise? Our FREE Career Reflection Worksheets can help you come up with a clear career strategy and work out what you deserve.

Originally posted in Jamie Lee Coach

Jamie Lee Contributor
Sorry! This author has not filled out their profile.
follow me

Found that interesting?
Learn more about our services

Individual services

Make your dreams a reality with a professional evaluation of your career to date.

Corporate services

The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)

Upcoming events

Dates for the Diary


Join Dorothy Dalton and Suzanne Lucas for a FREE online session to support anyone who has workplace concerns and needs career support during the COVID-19 crisis. 

WHEN Thursday March 26th 1000 EDT 1400 GMT 1500 CET  

Contact @[email protected] for the Zoom link and submit a question about what is on your mind.

Being distant doesn't mean feeling isolated or insecure.



Join Dorothy Dalton and Annabel Kaye for a FREE online session to support anyone who has workplace concerns and needs career support during the COVID-19 crisis. 

WHEN Thursday April 2nd 0800 EDT 1400 GMT 1500 CET  

Contact @[email protected] for the Zoom link and submit a question about what is on your mind.

Being distant doesn't mean feeling isolated or insecure.


Corporate Lunch & Learn Event -  Amadeus, Dubai, U.A.E.    






Download and listen free podcasts

Related articles

Working from home benefit not policy after the crisis

Reasons why working from home should be a benefit not a policy after the crisis   Working from home should be on the table as a much more viable and tested future benefit and option – not a policy   The airwaves are awash with speculation the impact the COVID19 crisis...

read more

Pin It on Pinterest

Share This
3 Plus International Call Back Request