Why for women it STILL seems like one step forward and two steps back
Are women moving forward or still taking two steps back?
Looking back at perceptions and attitudes towards women during wartime; how far have we really moved on?
I have recently finished reading the wonderful book Back Home by Michelle Magorian, with my eight-year-old daughter. A favourite from my own childhood, the main characters, a feisty, talented, ‘tomboyish’ (as she was regarded then) girl and her talented mechanic mother, have always stayed with me. Set during the second world war, the two female central characters challenge stereotypes, and battle with society’s perceptions of what women should do and how women should behave, in a way that ultimately leads to the breakdown of a marriage and an expulsion from a Private Girls’ School.
When reading this with my daughter, in her innocence, she was totally bemused. She simply couldn’t understand why the young girl’s friend, a boy, didn’t want to play with her because his friends thought she was too adventurous and playing with an odd girl like her would harm his image. My daughter could also not understand why the girl’s incredible talents in woodwork, and her mother’s in mechanics, had to be suppressed (the only reason why her mother’s skills were welcome was due to the need for women to drive and repair vehicles as part of the Women’s Voluntary Service during the war).
My daughter’s incredulity at these societal norms back then was actually reassuring. We have moved on a long way. Women are successful in traditionally male industries. A huge amount of investment is spent by leading companies to encourage girls into STEM subjects and careers, and we do have the opportunity to follow our dreams, skills and careers of our choosing, without fear of society’s derision. Women are also making a massive contribution to the economy and finding ways to balance family life through starting and running successful businesses, changing careers and retraining.
Check out the 3Plus Coaching and Mentoring Programs for women. Contact us.
Aspirations of an Engineer or Princess
My daughter has talked about being an engineer ever since she knew what one was, and frequently makes observations on roof structures and buildings. Much to our amusement, upon seeing the stunning Christmas Ferris Wheel in Lille surrounded by animatronic bears, fairy lights and snow, she asked ‘’mummy, how many rotations does the wheel make every hour?’). She has always vehemently hated Disney Princesses, Frozen, glitter, facepainting and dressing up and loved maths, coding, jigsaw puzzles and numbers.
Hurrah for her.
She can be herself.
The world is her oyster.
Or is it?
Every time there’s a shining example of how far women have come, it seems there’s a spanner in the works thrown in to show just how far we STILL need to go. It feels like as a gender so many of us are battling and toiling away for respect and recognition of our achievements, only to be undermined by deep-seated prejudice, naivety and ignorance.
Like a presenter asking an internationally acclaimed female footballer to ‘twerk’.
Like the age 20 something teams on The Apprentice consistently demeaning women in virtually every series, in how they depict them in advertising campaigns and packaging (it’s quite amazing as these are young women wanting to get on in business).
Like an airline being accused of giving Captain stickers to boys and Crew stickers to girls.
Like a well meant, admittedly cleverly crafted engineering campaign by EDF aimed at getting young girls into engineering, still being being based on the premise of being pretty (Pretty Curious).
Does it all add up to one step forward, two steps back?
Let’s hope not. In a few years time I’ll ask my daughter – after all, she’s the mathematician.
Do you need to address equality in your workplace? Contact 3Plus now!
Found that interesting?
Learn more about our services
Make your dreams a reality with a professional evaluation of your career to date.
The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)
Linkedin Live on Ageism Friday 24th September 2pm BST with Hung Lee
Join Dorothy Dalton and colleagues - Jo Weech, Head of People, (Exemplary Consultants), Jacob Sten Madsen, Talent Acquisition Advisor (Nielsen) & Anne-Hermine Nicolas, Head of Executive Recruitment (ex-Deloitte), Frank Zupan, Director of Talent Management (Associated Materials) to discuss critical issues in Hung Lee’s Brainfood Live.
Dates for the Diary
September 21st - ENGIE Gender bias in Performance Assessment online
September 24th - Linkedin Live on Ageism with Hung Lee
October 26th - Banque de Luxembourg Préjugés sexistes dans le processus de recrutment.
We have Remote Learning Programs available
Check out our exciting portfolio of offerings to support your business in upskilling and competence building for your teams, to address the unprecedented challenges that women face in this new totally a digital world.
Download and listen free podcasts
As we move slowly out of the pandemic, there is no time like the present to create the best job search ever.
What is the psychology of women taking selfies? Is this really a smart move for professional women? Does a fun activity have a deeper meaning?
Experts say that cyber flashing cases are on the increase, but are largely unreported, either because targets don’t feel the incident is serious enough to flag up or they don’t know what to do about it.