Research project on diversity and inclusion in corporate partnerships

Delphine Lescole has launched a short survey to explore more specifically the subject of Diversity and Inclusion in corporate partnerships.


Corporate sponsorship represents an increasing source of funding for the non-profit sector in the UK. This greater involvement of the private sector reflects a lack of funding from the non-profits, but also the existence of real interest for corporate organisations to invest in them. Several researchers in the domain even present corporate sponsorship as an expanding strategy of communication for the private sector in the upcoming years, due to comparable advantages on advertising, and with a greater emphasis on arts support due to the saturation of sports sponsorship (O’Hagan and Harvey 2000; Quester and Thompson 2001).

Studies also mention the will to give something back to communities as an emerging shift in corporate sponsorship objectives. Far from purely business and growth-oriented goals, more and, more companies are seeking to involve themselves in common-good objectives and social benefits through sponsorship.

diversity and inclusion in corporate partnerships

While we observe the emergence of new practices, questions on the future of corporate sponsorship still need to be explored. The integration of Equity, Diversity and Inclusion objectives (Equality Act 2010) as a driver of corporate partnerships is one of these new trends that the student researcher Delphine Lescole wishes to explore today.

This postgraduate student from the School of Arts, Social Sciences and Management at Queen Margaret University in Edinburgh is particularly interested to collect corporate businesses feedback on the matter. The objective is to build a report that will serve both business and non-profit organisations that are willing to make a change in their marketing and corporate partnerships operations.

For that, she launched a short survey to collect corporate businesses’ impressions, and explore more specifically the subject of Diversity and Inclusion corporate partnerships in cultural organisations. She is targeting specifically working members of companies using corporate sponsorship as a promotional tool. This can be in several domains, even if the arts sector is the main focus of this study.

At the end of the research, a report will be produced and a summary of the findings will be made available for the participants. This could be an opportunity for corporate businesses to be informed of new trends and practices in corporate sponsorship.

This survey consists of a mix of multiple-choice and open questions and can take around 10-15 minutes to complete. It will be opened for two weeks, until Thursday, 17th of June. The summary of the findings will be sent by email to the participants during the month of July. Please find the link below to complete the survey:



Any additional questions on the research can be asked to the researcher Delphine Lescole at the following email address: [email protected].

3Plus welcomes any writers to join 3Plus as a Staff Writer. If you are an expert in Leadership and Competence Building or just want to share your experiences, contact us! We would love to give you a voice!

Found that interesting?
Learn more about our services

Individual services

Make your dreams a reality with a professional evaluation of your career to date.

Corporate services

The evidence is in. More women in your company can deliver 35% greater financial returns. (Catalyst)

Upcoming events

Book Now

Linkedin Live on Ageism Friday 24th September 2pm BST with Hung Lee

Join Dorothy Dalton and colleagues -  Jo Weech, Head of People, (Exemplary Consultants),  Jacob Sten Madsen, Talent Acquisition Advisor (Nielsen) & Anne-Hermine Nicolas, Head of Executive Recruitment (ex-Deloitte), Frank Zupan, Director of Talent Management (Associated Materials) to discuss critical issues in Hung Lee’s Brainfood Live.

You can register here.




Dates for the Diary

September  21st -  ENGIE Gender bias in Performance Assessment online
September 24th -  Linkedin Live on Ageism with Hung Lee
October 26th - Banque de Luxembourg Préjugés sexistes dans le processus de recrutment.



We have Remote Learning Programs available 

Check out our exciting portfolio of offerings to support your business in upskilling and competence building for your teams, to address the unprecedented challenges that women face in this new totally a digital world.

Download and listen free podcasts

Related articles

A small way men can be better allies

A small way men can be better allies

There are situations that most men would not give a second thought to, but women are programmed to think about their personal security. There are ways men can be better allies to women with simple steps.

read more

Pin It on Pinterest

Share This
3 Plus International Call Back Request