The new word in town – microfeminism

by May 14, 20240 comments

Microfeminism – The new word in town

Microfeminism gives every woman practical ways to nudge gender bias. It’s free and hands-on and everyone can do it. 

 

TikTok can be the home of absolute nonsense (Lazy Girl Jobs) but it is also the place where old concepts go for a rebrand with a new generation. We saw that with “Quiet Quitting”.  Today we have the old-school concept of “nudges” the system of calling out everyday sexism and bias, reinvented as microfeminism.

Sadly, we still need microfeminism today.  Gender violence in the workplace doesn’t start with violent acts such as rape ( less than 1% of women are raped in the workplace)  or sexual assault.  1 in 4 women are sexually assaulted in a professional setting. Although this is an unacceptable stat, gender violence starts with everyday sexism which over 90% of women experience.

These small microaggressions which we accept socially and culturally are the beginning of the pathway towards gender violence.

Definition

Microfeminism, is the small acts of feminism by individuals, particularly in the workplace, in an effort to tackle embedded gender bias and inequalities.

Videos with the #microfeminsm hashtag hit millions of views on TikTok. Ashley Chaney, kick-started the buzz about the movement with her video clip suggesting that her personal favourite form of microfeminism involves simply addressing women first in a group email, for example beginning with “Hello Jane, and Pete”.

Everydays sexism needs microfeminism

The pathway of violence continues when daily sexism, discrimination, and harassment toward women and girls are allowed to take place.

These seemingly insignificant actions challenge accepted practices and behaviours which embed stereotypes and set the scene for gender discrimination and violence in the workplace and in our wider cultures. They make an important contribution to shifting norms, values, and beliefs which make our workplaces non-inclusive.

Here are some of the main ways that women experience sexism

 

 

Worth a read: 7 Red Flags That Indicate Gender Washing – 3 Plus International

The main differences between feminism and microfeminsim are scale and scope. Feminism incorporates systemic and cultural change and large-scale advocacy projects. Microfeminism focuses on the subtle, daily actions that challenge women to encounter the male-coded situation.

Microfeminism includes:

  • Giving credit to a female colleague whose idea was claimed by someone else, or prioritising female perspectives in meetings. Previously called Shine!
  • Supporting women who are interrupted.
  • Being particular about language and rewording commonly used masculine-coded phrases such as “the man in the street,” .  “girls and boys” not “boys and girls!
  • Citing female authors, scientists, and specialists as resources not just men.
  • Complaining about manels.
  • Challenging mansplaining.
  • Referring women for jobs and stretch assignments.

Microfeminism gives every woman practical ways to nudge gender bias. It’s free and hands-on and everyone can do it.  It allows women to challenge the sexism they encounter in their everyday lives to encourage inclusivity in their own sphere of influence, especially in the workplace.

 

Tackle these issues head-on with our Managing Unconscious Bias workshops.

Contact 3Plus now!

 

Dorothy Dalton Administrator
Dorothy Dalton is CEO of 3Plus International. A specialist in diversity and bias conscious executive search, she supports organizations to achieve business success via gender balance, diversity and inclusion. She is CIPD qualified, and a certified coach and trainer including digital learning.
follow me

Found that interesting?
Learn more about our services for building inclusive workplaces

Found that interesting?
Learn more about our services for building inclusive workplaces

Individual services

Only 50% of women create a career strategy. Make sure you are on the right side of that equation to reach your potential

Corporate services

“Inclusion is not a matter of political correctness. It is the key to growth.” — Jesse Jackson

Upcoming events

Events

📢New program: How to create inclusive job postings

In today's rapidly evolving world, it's essential for organisations to embrace diversity and inclusion. Organisations unconsciously communicate their company cultures and values in everything they do including their job postings. These can either attract or repel talent from a diverse range of backgrounds.

A crucial step in this process is ensuring that your job postings reflect these values. Our training program will equip you with the knowledge and skills to craft job descriptions that attract candidates from all backgrounds, eliminating bias and fostering an inclusive hiring process.

 

create inclusive job postings

Full programme details HERE

 

📢New Programme available with 3Plus International

“If you have a brain you have a bias” and nowhere is this more apparent than in our hiring processes.

The ‘How to Mitigate Bias in the Recruitment Process’ programme is designed to convey the serious nature of bias in the recruitment process with a focus on gender bias and the way it impacts both businesses and organisations, but in a way that is thought-provoking and engaging.

 

 

Full programme details HERE

Dates for the Diary

 

Trauma Informed Coaching Certification course April - May 2024

25th  April: Corporate Training  - Build your Personal Board of Directors

23rd May:  Corporate Training: Making the accepted unacceptable: challenging ordinary sexism in the Workplace

31st May:  Corporate Training  - Build your Personal Board of Directors

11th June: Corporate Training  - Build your Personal Board of Directors

14th June:  Corporate Training How to Handle Everyday Sexism

Download and listen free podcasts

Latest Podcasts

Related articles

The Glass Escalator

The Glass Escalator

Men are berated for lowering themselves to do women’s work  However, the glass escalator works well for men who rise to leadership positions and obtain disproportionately higher pay than women.

read more