Why all women need a strong LinkedIn profile
Data on women on LinkedIn has always been hard to get and analyse, but some new information sheds light on how women use the platform differently to their male colleagues and what those differences mean. You will find out why you need a strong LinkedIn profile.
It has always been difficult to identify women on LinkedIn because it’s not possible to do a search based on gender. Any efforts to track women on LinkedIn specifically, involve complex Boolean strings involving pronouns or searching via women’s clubs, universities and networks. So any analysis has always been more anecdotal around perceptions and personal experience, rather than data based. However research from 2017 using LinkedIn member profile data for members in the United States over the past 12 months. Published on the LinkedIn blog it supports pretty much what we already know about women on LinkedIn.
LinkedIn is the main professional data base used globally by hiring managers and recruiters, yet women continue to engage less than their male colleagues, putting themselves at a distinct professional disadvantage. Now we have some facts and figures as well as tips and tricks to persuade you to up your game. All women have to have a strong LinkedIn profile. No ifs and buts.